New Christmas rigorous perspective. For the second consecutive year, the budget for Christmas and New Year would fall. An EU study, Deloitte, 34% of the French intend to spend less in 2008 for their Christmas shopping. And only 15% expect to increase their budget for gifts, meals and entertainment. In total, they spend 3.5% less than last year, and will make less of gifts: 10 on average from the 1795 French surveyed, one fewer than in 2008. Among the victims of this greater selectivity: colleagues, friends and extended families, more and more often denied this.
Paradoxical because the French are still a majority did not declare themselves to be affected by the crisis, not to be worried about their jobs and remain confident about their income."The explanation lies in their morale is very low, analysis Gilles Goldenberg, a partner at Deloitte. The psychological barrier is the major factor holding back consumption, ahead of the desire to build savings. "
Admittedly, unlike the Italians, Romanians and Slovaks, few French dare start until January to buy Christmas presents at bargain prices. But the pessimism surrounding will change their buying behavior by 24 December. 30% of them have and offer gifts … hand. "Especially young consumers and graduates of higher education, provides Gilles Goldenberg. This reflects their high rate of Internet use, where you can easily find sites specializing in used goods. "
Gifts Used
Meanwhile, the widening gap between the presents that the French would receive and those they intend to provide.On the one hand, they prefer to receive money, clothes or gift certificates. On the other, the same plan to donate books. "It's the gift that costs the least," said Gilles Goldenberg. Then there are perfumes and cosmetics, then CDs and DVDs. Consumers seem to have anticipated the phenomenon. They are almost 20%, two times more than in the rest of Europe, to consider selling their Internet presence.
The authors of the study are however positive signs. "Last year, statements of intent to lower purchases were 5.1%, they are less negative this year, relativizes Gilles Goldenberg. Hopefully, this deceleration of pessimism is the first sign of rebound. "
Until Christmas 2010, consumers do not plan to resume their old habits.They will focus more and more useful to the frivolous, the sustainable ephemeral, and expenses reflected in the impulse buying. Even young children will pay the price. Their parents have them offer educational games and books, rather than dolls, games consoles or remote-controlled cars.
ALSO READ
"The French will spend less on Christmas gifts
"Buying and selling online:" The consumer is winning "