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Living under the bankruptcy system, the famous Chapter 11, is not easy for a company. In a document filed with the court last week, the company found, in fact "a marked rise in employee departures in the first quarter." Departures deemed "particularly damaging" to the management level.

That's why Kodak offers to pay $ 8.5 million in an initial group of 119 frames, which still represents more than 71,400 dollars per person, to retain them. Another group of just over 200 employees, has been identified and should receive $ 5 million, or about $ 25,000 per employee.

Out of Chapter 11 is a real possibility in the United States. The most striking recent example of a successful exit is to make the assets of General Motors. This scheme allows the company to restructure while being protected from its creditors, a situation similar to the existing backup procedure in France. To achieve this, we must however keep its senior most "critical activity and the restructuring process," according to Kodak.

The company explains that "among the 7,600 employees of the group, there are many who have unique skills and value, but the weakness of available funds requires the group to make a strict selection of the beneficiaries" of this plan.

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The call to strike by three unions (CGT, CFDT and UNSA) air traffic controllers will cancel and delay several flights to Orly and some regional airports. At Air France, which opened two new bases Sunday in Toulouse and Nice, we ensure that customers affected by these disturbances have already been informed by SMS or e-mail. "All flight information is available the day before departure and updates in real time" on the website or via smartphone applications. The company says that there will be no cancellation of your from Roissy-Charles de Gaulle, otherwise some delays.

For its part, easyJet has already canceled 16 flights Monday to departure or arrival airport Orly and advises all passengers to "check the status of their flights regularly." In all, the airlines had to remove 20% of their flights on Mondays and Tuesdays departing or arriving at Orly need a personal loan with bad credit.

Eighteen flights have already been canceled at Lyon Saint-Exupery. These flights come from or go to Marseille, Toulouse, Bordeaux, Pau and Metz.

The unions called the strike to oppose a plan to restructure air traffic control services in the provinces, which would imply a decline in numbers. Air traffic controllers, agents of the public service, have an obligation to provide minimum services. However, if the strike notice is required, the strikers did not have to declare individually 48 hours in advance, as is the case for railway or recently for pilots and stewards.

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The Brazilian soccer prodigy Neymar refusing to go play in Europe because of polar climate: the scene portrayed in a TV spot for a soda, ready to smile. Reference is however not trivial, the young striker of 20 years who recently refused the advances of the most prestigious clubs in Europe (Barcelona, ​​Madrid, Chelsea …) to extend his contract with the club FC Santos. With a monthly salary of 650,000 euros, the star player is the same salary level as many European stars. With an annual growth rate averaging 4.9% through 2015, according to PwC, Latin America has indeed a market for structured sport and motor globally.

Sign of the rise of emerging countries (the so-called Brics), Rio de Janeiro will host the 2014 Soccer World Cup and the Summer Olympics in 2016. A doubled as successful as the Russian city of Sochi (2014 Winter Olympics and football World Cup in 2018). "All countries do not organize these international shows for the same reasons, explains Matthieu Aubusson PwC. Many, like Qatar or China, do so for reasons of image, not in order to establish a sustainable economy of sport at national level. Besides, there are local markets in its infancy, with the gradual structuring is a major focus of development for the sports business world. "Like India, who bet on the cricket. And Brazil, which created a strong market for football within its borders, capable of retaining its stars and attract brands.

But this virtuous circle is still fragile. "Failure of broadcasting rights and the increased risk of" ambush marketing "(a combination undue brand to an event, Ed) can slow market growth in these areas, said Fabrice Lorvo, specialist sports marketing for FTPA. By directly touching the sponsors, they are fleeing the market. "No problem for major events such as the World Cup or the Olympics. But the regional championships or events will continue their efforts to retain players in the sector, "which invest in proportion to the broadcast media," says Fabrice Lorvo. African Cup of Nations (CAN), with 3 to 4 billion cumulative viewers and 35 million euros of revenues earned in 2012 by the organizing committee (COCAN), looks set to meet this challenge.

In France too, the sector is doing well

12.8%: the growth in the French sports business estimated by PwC who will publish these figures on Thursday morning at Sporsora foundation. "The yo-yo effect of this industry is very strong, warns Mathieu Aubusson, because even years are marked by the organization of major sporting events which boost sponsorship contracts, rights TVs and ticket sales . "Despite this distortion, the average annual growth sector in the Hexagon will reach 3.7% to $ 5.5 billion in 2015, reflecting the appetite of brands for sponsorship (5, 2%). Proceeds from ticket should then take over from 2016, while France will host the Euro 2016 football stadia refurbished.

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"The Brics, locomotive

Four major French media have joined forces to create the first private marketplace the ability to market, real-time auction, unsold advertising space on their websites. Before the rise of brokers in digital banners, boards Amaury Media, FigaroMedias, Lagardère, and TF1 Advertising Advertising AdMediaPremium have created their own platform to market these advertising formats on the Internet. The goal is to have a structure with a critical size. "We will offer media agencies and advertisers a platform that will combine power and premium content," says Constance Benqué, Chairman of Lagardère Advertising. Indeed, the four founding members show an audience of 22 million unique visitors per month and a stock of 3 billion web printing.

"It's a strong initiative and structuring. It reflects the desire of large media companies to restore value to their advertising, "said Laurent Solly, CEO of TF1 Advertising. Specifically, the four media sign a management contract with exclusive AdMediaPremium for marketing their inventories. "But this structure is also open to all other media sites premium. They will receive exactly the same commercial terms as founding members. We guarantee it, "says Pierre Conte, Deputy Managing Director and Group President of Figaro FigaroMedias.

AdMediaPremium, which will employ eight people, will also aim to collect and manage data of Internet users. In the digital world, data are valuable assets to sell off it would be detrimental to external actors.

Haute couture and ready-to-wear

On the site of a major media, advertising rates vary from 1 to 10 according to the hearing of the pages. The home pages of sites and themes are vertical slots super premium marketed directly governed by high tariffs. These pages represent a minor amount of inventory (15-20%) but the overwhelming majority of revenues. AdMediaPremium aims to market the locations of the second category – the many pages that have yet beautiful hearings – and the third category for pages that the depth of a site but are struggling to be marketed by the governed. These inventories are generally outsourced to brokers who sell to advertisers amid a flood of millions of other Web pages of any site. Logically, this vast inventory loses value.

"On the digital marketplace, there are two worlds: one specific, on which our advertising may practice is refocused on the speech marks, through special operations or video. The other world, the volume of highly qualified, is automated and marketing through market places. With our Adexchange, we will control both haute couture and ready-to-wear, "says Constance Benqué.

"It's because we want to enhance the premium character of our audience that we decided to launch AdMediaPremium. The four media partners are leading digital and provide coverage to 76% of AB +, "says Marianne Siproudhis, President of Amaury Media. "Our ambition is to represent by 2015, 25% of the market for auction banner ads. A market that weighs 200 million euros, "she explains.

"We are convinced that the French media groups must come together around this project deal with world leaders," says Martine Hollinger, president of TF1 Advertising.

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This is the latest find from Danone to encourage Parisians to drink mineral water and prevent them drop out in favor of tap water. Since Monday, the group delivers home bottles of Evian, Badoit, Volvic, and Salvetat Taillefine. After ordering on the site evianchezvous.com, customers are delivered in 48 hours. A free service from 15 euros purchase.

After two years of testing in the fifteenth arrondissement of Paris, Danone extends this service to all of the capital and four nearby municipalities: Issy-les-Moulineaux, Boulogne, Neuilly and Levallois. "For most consumers, bear packs of water is the main obstacle to the purchase, said Frédéric Guichard, Chief Marketing Officer of Danone Waters France. Families who have tested delivery increased significantly their consumption, even if they were not necessarily repeat customers or regular customers of e-commerce. "

The average order of products offered "prices of supermarkets in Paris" is 20 euros, an amount equal to 36 bottles of Evian. Service direct sales, that is "complementary" shopping and home delivery offers existing (Hooray Telemarket, monoprix.fr …), should be profitable next year.

"Evianchezvous is only one example of our commitment to continually reinvent our business, assures Veronica Penchienati, CEO of Danone Waters France. Our product does not change, except for a few flavors, and we must therefore stimulate the market otherwise. "

The price of tap water highly competitive

After several years of decline, including a sharp drop of 6% in 2007 and 2008, the market for bottled water is rising again since 2010. Last year growth was 2.8% by volume, more performance due to the efforts of different actors as the weather, ensures Danone. "Among us alone, investments have increased by about 5% annually since 2008," said the leader.

Danone Eaux France, second largest in volume behind Nestlé (Vittel, Contrex, Perrier, San Pellegrino …), estimated to reap the benefits of its strategy to reconcile the French with mineral water. Last year, the worldwide turnover of the cluster (15% of the group's activity) increased by 15.7%, and "about 5%" in France. "All brands have seen sales growth in supermarkets, such as restoration," said Veronique Penchienati.

To continue to attract consumers this year and thus consolidate its leading position in value, both in restaurants and stores for Evian and Badoit in restaurants, bottles of two brands were redesigned. At a price of 4 euros per pack of 6 bottles of Badoit and about 3 euros for Evian, the danger of a consumer arbitration in favor of tap water, however, grows with the crisis. "The price increase will be less than 1%, against 2% in 2010," says Veronique Penchienati, convinced of the impact of marketing events and promotions, which will remain at a high level.

We can no longer say that sports fans are more addicted to TV land … In 2011 only, the Internet has indeed surpassed for the first time on television as their main source of sports information for young people. This is the main lesson of the annual study that Havas unveiled Wednesday as part of the Global Sports Forum (GSF) of Barcelona, ​​which runs until March 9. Entitled "Globalization and new media in sport", it looks in seven countries on the media behavior of sports fans over 18 years, that is to say, those who inform on the subject at least once a month.

Among them, the fans 18 and 35 years are 36.1% to learn about their sport or favorite team on the web, against 32.1% on the small screen. "Consumption" live "is increasingly complemented by a consumer" share "around the sporting event, explains Lucien Boyer, CEO of Havas Sports & Entertainment, which organizes the GSF. With a plebiscite for the video, since 48% of fans prefer this type of content written contributions. "It must be said that these images are often not available on other media.

Among younger (18-27 years), social networks Facebook and Twitter, growth drivers, topped platforms used, whereas 28-35 years have more trust in traditional media sites. All ages, television is still the media king to watch sports, because 94.3% of fans use it at least once a day for information. "The consumption of sports on the Internet is added to that on the small screen, it does not cannibalize, based Lucien Boyer. People tweet while watching Madonna at halftime of the Super Bowl final: there is a diversity of topics, shared across multiple screens. "

More international meetings

Second great lesson of the study: internationalizing the content, the Web supports the demand of international meetings of the fans. A third of them (35.8%) prefer "largely" local meetings. Apart from the English fans, all would also see more games from foreign leagues on their screens (60 to 80% by country). Globalization of content that plays on the reputation of the championships, especially in football. The prize is awarded to the English Premier League, which manages the feat to bring more fans abroad (58.9%) than at home. Like Barca Catalan (60%). Instead, the French league, still sealed by the fiasco of the World 2010, suffers from a strong lack of image, with only 5% of fans outside the hexagonal borders.

Originality, this year, the panel studied include Poland, within weeks of the start of the Euro 2012 football championship held in the country and Ukraine. A market that stands out from any influence of social networks, for reasons of Internet penetration. His teams also benefit from a more strongly associated with purely sporting values ​​(win games, offering a beautiful game …). This is not the case teams in Western Europe, associated with values ​​of "sports business". Chief among the objectives cited by respondents for these clubs seeking sponsorship, ticket sales and merchandising.

Emotion in the small world gourmet London. The butcher star Selfridges was fired this week. Jack O'Shea is accused of selling illegally for two years from foie gras to a handful of happy few. Since 2009, chefs and gourmets introduced him well passed their orders, under the code name of "French net." His store is hosted within the Selfridges food hall.

Gold chain, under pressure from animal welfare leagues, had banned the sale of this pride of French cuisine. The former James Bond actor Roger Moore, in 2009 had even financed a poster on Oxford Street, opposite Selfridges, to denounce the cruelty of force-feeding practices.

Jack O'Shea, representing the eighth generation of a line of butchers in the Irish province of Tipperary, was caught selling illegal, two days before Christmas fast cash. Journalists jokingly filmed it with his clients on contraband trade. The penalty eventually fell. The employment contract of gourmet butcher ended Thursday, Selfridges arguing breaches of hygiene rules, according to The Independent.

Award winning professional awards by Jack O'Shea is expected to rebound. He is regarded in Britain as a leading specialist meat and already owns a famous restaurant in Brussels.

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With the rise of mobile phones, plus any hotel guest does call from his room. A loss for the hotel, which charges sometimes indecent communications with margins. Some have found a solution to compensate for the shortfall: charge for access to Internet.

"60% of the hotel offer the Web in their facility to their customers, providing Mark Watkins, president of Coach Omnium, research firm specializing in tourism. For now, about half of the hotels are equipped with pay around 5 euros per hour. Two out of three customers accept when they have no choice, but they find it outrageous. This is not a money problem. For them, it's petty. "

Paradoxically, economy hotels tend to offer the connection and it is the high-end hotels that charge the most expensive.

Danièle Karniewicz chairs the board of the National Old Age Insurance (CNAV) for ten years. The CFE-CGC union, known for his outspokenness, will transfer his seat Friday to a representative of TF.

LE FIGARO. – How do you with a year follow-up the last pension reform?

Danièle Karniewicz. – It was inevitable to act on levers and short-term increase in the age of departure was the parameter most effective in lowering the stress deficits by 2018 payday loan. And we are already seeing the impact on the accounts of the general scheme: CNAV should reduce its deficit in half by 2012 and the flow of retirements begin to slow this year to produce 8.7 billion euros in savings in 2020.