Benetton where history repeated scandals. There are a few more months, in November 2011, the Italian firm made history again by launching it's ad campaign "UnHate", featuring heads of state kissing.

Alessandro Benetton, son and heir to his wife in 2006 in Venice.

The main presidential candidates have one thing in common: they announce tax increases for years to come. None of them claim to return to zero deficit by cutting public expenditure only: they know that the remedy would be too much for the French social model. In addition, candidates are aware that economic growth alone will not fill the public coffers.

On this point, economists are even more cautious. Nicolas Sarkozy expects a GDP growth of 2% from 2014, Francois Hollande 2% in 2014 and 2.25% thereafter. "It would be wiser to predict growth of 1.5%," said Jean-Christophe Caffet, economist at Natixis. "And above all, to the same level, growth will generate less tax revenues spontaneously that during the expansion phase of pre-2007", warning Mathieu Plane, an economist at OFCE.

Mechanically, when the GDP is up, after the mandatory deductions. More profit, this means more corporate tax (IS), higher wages, better social security contributions and income tax (IR), etc.. But according to the type of growth, the correlation is stronger or weaker.

The economy of the early 2000s, characterized by a housing boom, was particularly conducive to tax revenue. And transfer taxes, a tax on real estate transactions, they reported to local authorities 9.6 billion in 2007, against 4.7 billion in 2000. The revenues of the ISF have almost doubled (2.2 billion in 2000, 4 billion in 2007). "Growth was also driven by household spending. A boon to the State whose main tax, VAT, sits on consumption, "adds Jean-Christophe Caffet. Finally, the SI was doped up to 2007 by record profits of banks. In a 2008 report, Philippe Marini, then general reporter (UMP) of the Senate Finance Committee, spoke of the hypothesis of a "bubble" of € 10 billion on tax burden.

"Adjustment Period"

A bubble that broke with the financial crisis. Scarce, taxes and social contributions decreased in 2009. The IS has collapsed, yielding 21 billion in 2009 against 51 billion in 2007. Since then, the tax burden returned to their pre-crisis level, with the exception of the SI (39 billion in 2011). "But if there had been no crisis, levies would exceed 23 billion that they are today. There is indeed a structural loss of revenue, "said Mathilde Lemoine, director of economic studies of HSBC.

In addition, revenues will not recover their train of yesteryear. "The growth model due to housing boom and strong consumer is finished. We have entered a period of adjustment, where wages will rise slightly. VAT, transfer duties, but also social contributions will grow less quickly, "said Jean-Christophe Caffet. So over the spontaneous surge of revenues, as before 2007. That's why taxpayers are involved since 2010. And if the economic growth forecast by the candidates was not at the rendezvous, higher taxes might be higher than 50 billion program of Francois Hollande and 16 billion provided by Nicolas Sarkozy.

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While political leaders promises to multiply the SME, 300 business leaders gathered in Evian (Haute Savoie) for three days, from March 22 to 24, during the fourth Spring Campus organized by the association CroissancePlus. They reflected a very real way on how best to grow very small businesses and SMEs to become medium-sized companies (ETI) employing between 250 and 5000 employees. "Growth is the foundation of everything. We must grow faster than its competitors to beat them, "testified Xavier Fontanet, former chairman of the board of Essilor, the world leader in the ophthalmic lens.

"In Germany, large ETI achieving over 500 million euros in turnover increase. They took advantage of a phenomenon of concentration. Seven out of ten bought a small business or a merger between 1996 and 2006, "noted Jacky Lintignat, CEO of KPMG. The French group Altrad, European leader of the scaffold (494 million euros of turnover), was embraced by making 45 acquisitions since 1985 in France and abroad. "Our goal is to double our turnover in the next four years," said Mohed Altrad, president of the eponymous group which opened its capital to three banks CM-CIC Capital Finance, Arkea Private Equity, a subsidiary of Credit mutual Arkea, BNP Paribas and Development and the Strategic Investment Fund.

But entrepreneurs are divided on the interest of bringing investors to accelerate their growth Low fee payday loans. The start-up Showroomprivé, which sells brands on the Internet, hosted the U.S. fund Accel Partners to expand internationally. "We must not fall into the hands of investment funds and the stock market go," he assured his side Maxime Holder, CEO Paul bakeries, one of three businesses Holder family group. A difficult experience with a fund in Britain, explains this desire for independence. "There is not DNA but the DNA for a company to succeed," commented Olivier Duha, president of CroissancePlus. To allow contractors control their business while allowing them to find money to grow, Jean-Louis Beffa, honorary president of Compagnie Saint-Gobain, has proposed that SMEs can benefit from "equity without right to vote. " The often difficult relationship between large companies and SMEs were also discussed. "Many SMEs do not dare connect to Danone. We must learn to work together, "regretted Franck Riboud, Danone CEO. There is a way to go. SMEs are often reluctant to approach some large groups because they do not always respect the law, including the supervision of payment periods.

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A new CAP will enter into force in 2014. It is the subject of heated debate between the 27 Member States. Maintaining the EU budget – about 50 billion euros to support agricultural production and ensure food self-sufficiency – is now accepted. However, how to use this envelope to be defined. France, the first European agricultural power, receives about 10 billion euros per year.

WHAT THEY OFFER

The UMP wants to extend the measures of market regulation, such as those taken to better organize the dairy industry; together, producers can negotiate better prices facing manufacturers. The PS defends "an ambitious EU budget for the future of agriculture in its diversity". Only FN advocates the abandonment of the CAP for the benefit of … the PAF (French agricultural policy), to "distribute aid more precisely between small and large farm structures."

2. RELATIONS WITH THE RETAIL

80% of agricultural products are now sold through supermarkets. Farmers accuse him to capture the essence of the value added to their detriment. In 2000, for example, 45.1% of the retail price of a pork cutlet returned to the breeder, against 39% for mass distribution. Ten years later, the distribution was reversed in favor of the latter: it is now capturing more than half of the value against the third party only for breeders. Another example, a kilo of pears bought 17 cents to the grower retails for 3.50 euros.

WHAT THEY OFFER

To restore the balance of power among branches facing the retail, the PSet MoDemproposent solutions close: consolidation of producers in influential organizations, sustainability of existing tools such as "margin observatory." The UMPveut expand contracting, binding in milk, meat to all branches, fruits and vegetables … The FNveut review the competition law to protect farmers against abuse of dominance of supermarkets.

3. ENVIRONMENT

Farmers complain: their eyes, France is overzealous in transposing EU environmental standards. They demand a relaxation of constraints. Especially since the new CAP in 2014 provides a "greening" of aid, that is to say that the amount will depend less on the quantities produced, and more respect for the environment.

WHAT THEY OFFER

The modem wants to reduce and simplify administrative procedures such as to produce energy by anaerobic digestion. Where it takes three months to install a system in Germany, it takes three years in France. The PS wants to develop organic agriculture in France which represents only 3.1% of cultivated land and encourage short circuits, without detailing how. The UMP wants better dialogue between farmers and environmentalists, again without more concrete.

4. USE AND INSTALLATION OF YOUNG

Agriculture and food industry in France are 3.5 million jobs or 14% of the workforce. However, farm organizations denounced a crippling cost of labor for France, which has lost market share to international competitors from Europe, particularly Germany – the hourly cost of a seasonal employee is 50% less high. Approximately 7,000 young farmers set a year, including 5000 helped.

WHAT THEY OFFER

The UMP is to continue to reduce the cost of permanent agricultural employees, as outgoing majority has done for seasonal, whose hourly cost from 12 euros to just over 9. It relies on social VAT to get there. The UMP also has to keep the budget of 350 million euros of aid to the installation. For PS, there is no problem of the cost of agricultural labor. The FN promises an exemption five years of tax and social security of agricultural enterprises, without saying how it will be funded. The modem wants to establish a minimum area for installation.

5. UNIONISM FARM

The National Federation of Farmers' Unions (FNSEA), combined with Young Farmers, prevails over a half century and controls all farming institutions and organizations inter. The milk strike of 2009 has strengthened the two minority unions: the Rural Coordination and the Farmers' Confederation. They could lose its absolute majority in the FNSEA in the upcoming elections to the Chambers of Agriculture in early 2013. Bruno Le Maire was the first political right to go to their conventions. The Board of Directors of the FNSEA voted by a large majority to minority yesterday the opening of all inter-farm where she sat alone. The report also alleges Perruchot "possible hidden subsidies" enjoyed by unions from the Chambers of Agriculture, themselves financed by a tax.

WHAT THEY OFFER

UMP, PS and MoDem are unanimous in advocating trade union pluralism. Little to say and all the funding organizations.

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The FIP and FCPI no longer as successful … These funds were nevertheless supposed to attract the savings of the French and use it to finance long-term SME unlisted. A long-term investment (eight to ten years), illiquid, without capital guarantee but with a … boutique tax: a reduction in ISF or income tax, as desired.

But last year, this core was not enough tax. For the first time since 2006, investment funds and local mutual funds in innovation have collected less than a billion euros, according to preliminary figures compiled by Capital Finance. "Overall, the devices that qualify for a reduction of income tax have seen their collection collapse of 27%. Those that reduce the TFR fared better: subscriptions declined only 12% to 15%, "notes Fabrice Imbault, executive vice president of A Plus Finance.

The climate crisis probably did not last year prompted investors to invest long term, nor to take risks. The radius défiscalisants investments, they also often preferred "investment Scellier, whose death was announced," notes Fabrice Imbault.

The plane of the tax has been

But professionals also designate another fault: the movement of the plane tax, which last year was reduced by 25% to 22% reduction of income tax granted for these products. However, the rate granted in 2012 has shrunk 18% only. Will it be sufficient to compensate in the eyes of policyholders, the investment risks and constraints, there will be sufficient to continue to attract subscriptions? The stakes are high, when many small businesses are afraid to have more difficulty obtaining bank loans and seek more stable funding.

More and more management companies adjust their strategy in any case. They are moving away from FIP and FCIC, whose management constraints (imposed by the state in exchange for tax benefits) they seem to become too heavy. And are more interested in venture capital funds (mutual funds, venture capital). More confidential funds, reserved for wealthy investors who do not seek a tax cut, but want to diversify their assets on SMEs, in the hope of good performances. "Many subscribers are themselves leaders or former leaders of society, and ready to accompany young dynamic SMEs that develop," says Foucault Delannoy, associate Cape Horn Invest.

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Las. Cousin may well sell organic wine at the best restaurants, the law is against it. "The AOC Anjou is protected by decree.We fight every day to defend our demarcated areas, "says Patrice Laurendeau, president of the Federation of Anjou wine. On the Internet, many blogs Cousin support and a petition was launched to the attention of the authorities.

The AOC, however, is not always the enemy of the bio. Throughout France, AOC wine producers there are already converted, along with other winemakers. From 2009 to 2010, the organic vineyard area has increased by 33%. As to represent 6.2% of the total area of ​​vines, and perhaps "10% in 2012," according to the Association of Independent Winegrowers France.

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The French are indeed very pessimistic. Only 4% of them believe in a crisis within the next six months. Nearly a majority (46%), however, do not expect improvement until 2014. "This survey highlights the malaise of the French," said Frederic Dabi, director of the division of opinion Ifop."For them, this is a serious crisis which they do not see the exit and on which policies can not be weighed." However, they are preparing for 57% of the "painful and difficult measures." They are also willing to make sacrifices, including cutting costs in their "comfort" and in their holiday budget, the study said.

When asked about the causes of the crisis, 52% of French people point the finger at the role of financial markets. Far behind, the government (26%), banks (15%), EU (10%), the French as a whole (6%), emerging (5%) and businesses (1%) are also considered partially responsible for the current crisis. "Paradoxically, while their commitment to the EU is often tenuous, the French for more Europe," Frederic Dabi analysis.As proof, they say they support the creation of a European Ministry of Economy.

Theme of the presidential election

As European leaders gather in Brussels on Sunday for a coordinated response to the crisis, the French have already an idea of ​​what the state could do 63% of them believe the government should take an interest in banks, either by becoming the majority shareholder of the establishment or nationalization. Despite their concern, 23% of respondents would prefer the state to intervene simply abstain. Maybe they think that the French economy can only suffer, as the government prepares to revise downwards its growth forecast for 2012 still set at 1.75%."Part of the public continues to believe that when dealing with Greece, it does not deal with French," says Pierre Giacometti, advisor opinion of the President of the Republic, in the columns of world.

Yet a few months before the presidential election, the crisis in the euro area will be the theme of the campaign. Nicolas Sarkozy will speak on the subject on television next Thursday, the day after the second EU summit is to say, once firm decisions have been taken. A key event with the French, while the popularity of the president is at half mast. "Even if the credits of some courage, nothing will be counted as long as there is a lack of visibility on the crisis," Pierre Giacometti analysis in Le Monde.

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This is a great gift for viewers, but it's a puzzle dangerous for the TV market. With 25 free channels instead of 18 now, the whole landscape that will, once again upset. The Ministry of Culture no mistake. To limit the damage, he advocates the creation of channels with smaller economies than minigénéralistes who need to drain the advertising market heavily to live.

In its report on the future of TNT, Michel Boyon, the president of CSA, stressed that the advertising market is not extensible. This observation invites the CSA and the Rue de Valois to protect the large general-interest channels that have already been hard hit by the creation of DTT channels in 2005. In six years, these have already assumed 25% of the television audience and 12.5% ​​market pub. Today, however, only those projects that should be presented by Team TV, Screenrush, NextRadioTV (RMC Sport) or Equidia (PMU) are channels. All others are minigénéralistes. And propose TF1 TV Breizh, push M6 M6 Family WikiTV and Paris Première. Canal + continues to campaign for the free channel Canal 20 payday loans.

For its part, has already promised an NRJ TV Honey aimed at women and a chain TV Nostalgia for heritage programs.The CSA will decide whether looking for channels to anger the left or if historical actors assigns frequencies to minigénéralistes.

Specialists in the advertising market are reassured by any equation. "While 2011 will end positively for advertising, Régine note Tournier, expertise and purchasing director at Havas Media, there is a slowdown and we have no visibility into 2012. The arrival of new channels is likely to introduce more competition in the market and lower prices. "

"A market of mass media"

On the other hand, the expert noted, "it is not certain that the arrival of channels is a good thing because it will encourage the fragmentation of audiences.Strings that will fare best will be those backed by a large group to benefit from synergies. "

Another danger, if the number of free DTT channels increases, the pay packages of cable and satellite will lose their appeal. "The more free channels, said one expert, the less reason to subscribe to a pay offer. Especially since they are important channels of cable and satellite (TV Team, Equidia, Paris Première, Ed) which candidatent to DTT. "

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In search of food markets growing, the boss of PepsiCo, Indra Nooyi, displays for months his ambition to enter the dairy sector. The group is indeed under pressure from shareholders to boost its growth, to compensate for the decline of its traditional soft drinks in the United States.The yoghurt market in contrast has almost doubled over the past decade in America.

The Wall Street Journal, the multinational company is in talks to create a joint venture in the United States with German dairy group Theo Müller. The latter, already present in the UK since 1995 with its brand Müller Corner, also happens to be looking for expansion outside Europe. The brand and type of yogurt that the alliance wants to produce is not yet known. No more than the amount that the two partners plan to invest easy payday loans.

Positive

With dairy products, Pepsi expand its portfolio of 19 product lines that each generates over a billion dollars in revenue, and would complement its offering food to the radius, at present limited to Frito Lay chips and other crackers Doritos and Cheetos.Above all, the yogurt group would bring to the positive image of the nutritional point of view. Soft drinks like Pepsi, Gatorade, Mountain Dew and Seven Up, are criticized for their high sugar content and are regularly projects surcharges, while snacks are for their salt content.

PepsiCo has already begun to diversify into less controversial products: fruit juices, with the acquisition of Tropicana in 1998, or breakfast cereals with the acquisition of Quaker in 2001. One of the strategic group is also to develop snacks and other snacks made from healthy products. The firm has for example launched last year Tropolis, mashed fruit presented in liquid water bottles for children.By creating a center last year called "Global Nutrition Group," PepsiCo has set a goal to triple its turnover in 2020 in this niche products based on fruit, vegetables, grains and of milk. Dr. Mehmood Khan, an endocrinologist came from the famous Mayo Clinic, was engaged in conduct that set.