The newest member of Danone, which will be sold in packs of three to 1.29 euros, also wants access to the same unit price Activia. It has been sold in Germany and Poland is one of the few brands of yogurt created by the group since Danacol (2004). Launched in 2007, Essensis (supposed to "nourish the skin from the inside") had ended two years later by a failure and was removed from shelves.

"Young adults are looking for fun and pleasure," said Olivier Delam, Marketing Director of Danone Dairy France."In this time of crisis, pleasure products have appeal to all audiences," he adds.

The fun would it have supplanted health in the speech of Danone, who has built his image in recent years about health through diet? "There has always been in the portfolio of brands Dannon pleasure. We've never done an exclusive health, "says Olivier Delam. "With Fantasia, we are more in family than in the Danette Danacol (which helps to fight against cholesterol, Ed)," he concedes.

Fantasia is not the first offensive "pleasure" of the year for Danone. In recent months, the group, already present in the water, baby food and clinical nutrition and dairy products has increased in the fruit.Earlier this year, he launched into compotes (Gervais, Taillefine) and managed to steal 20% behind market leader, Hero fast cash now. He then concluded in March in a partnership with fruit juice before you buy Chiquita Brands this summer smoothie maker Immédia.

The health benefits

Until then, the group had relied on its products to health benefits to snatch market share to its competitors. But the context has changed, the European regulation has hardened. The EFSA, which validates the health claims on packaging of its yogurts, gave its approval for Danacol, Petit Gervais, but the retoqué Immunofortis (expected to strengthen the immune system of babies). Last spring, before the decision of the EFSA on Activia and Actimel, Danone has ceased to communicate on the health benefits of its two best-sellers, who represent a quarter of its sales.In advertisements, references to taste and the family have replaced those on health. "The positioning of Danone has always been focused on health and pleasure. This is the way to express the performance marketing must adapt to this context, recently told the Figaro Franck Riboud.

This shift, which may explain Fantasia, tested for several months in the test market of Sens, was preferred for France Densia, also tested at the beginning of the year (Brive). This yogurt is supposed to help "keep strong bones" seniors, was successfully launched last year in Spain. No decision has been taken so far for the French market.

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The oil prices have again been eventful one week. Tuesday, oil closed the month of August under 72 dollars, penalized by macroeconomic concerns. Throughout the month, a barrel of crude oil shows a decline of 7.03 dollars, or 8.9%, the largest decline in percentage terms since May As stock markets, oil markets have then wished to turn the page. For the first day of September, the courses have undergone upward pressure, almost touching the 74 dollars in New York amid more reassuring indicators (increase in U.S. manufacturing ISM index). "The optimism of the early months," said Phil Flynn of PFG Best Research.

The rest of the week merely reinforced the progress.The promise of sale housing and industrial orders rebounded unexpectedly in the United States while new jobless claims fell slightly. In short, the oil market "sees the economy growing, but at a very slow pace," according to Andy Lipow of Lipow Oil Associates.

Oil prices ended the week down slightly, to 74.60 dollars in New York and 76.01 dollars in London. Investors welcomed the figures monthly employment for the month of August, considered less bad than expected. Analysts, however, remain on their guard: "I think the employment situation remains mixed in the United States, said John Kilduff, of capital Again. The figures are not good enough that prices are good, particularly given the levels of stocks in the country, currently the highest since at least 20 years for crude.

The base metals in great shape

On the London Metal Exchange (LME), the week was synonymous with strong gains. Classes were worn by the announcement of a rebound in manufacturing activity in China in August, to scan a sufficient investor fears of seeing the world's largest consumer of motor crash. To this was added the new surprise improvement in industrial activity while U.S. markets had already built a slowdown almost low interest rate personal loans.

Copper rose to 7,750 dollars per tonne, its highest in four months, leading to higher nickel which ended the week at 20,900 dollars. The aluminum finish to 2161 dollars and zinc to 2161 dollars.

Gold is approaching the record

Always above. Gold has increased its earnings, still driven by its status as a safe haven.The yellow metal has touched 1,254.73 dollars per ounce, very close to its record 1,265.30 dollars reached last June. Analysts now believe that gold will reach 1350 dollars per ounce by 2012, pushed up by demand from China and India.

The money has followed suit, reaching its highest since May to 19.68 dollars per ounce to finish at 19.66 dollars per ounce at Friday's auction.

Platinum and palladium climbed while the announcement of a new movement to strike in the mines of South Africa, world's largest producer of platinum, recovery concerns about market supply. The ounce of platinum ended at 1553 dollars an ounce Friday, while palladium ended at $ 524 against $ 503 a week earlier.

Cocoa plays yoyo

The brown bean has been very eventful one week.Classes are first touched its lowest level since July 2009 in New York, in 2681 dollars per ton, showered by the prospects of a bumper harvest in Cote d'Ivoire, the world largest producer and pulled down by speculative buying. However, the market turned around so that experts wonder more and more about the quality of the product Ivorian affected by moisture. The tonne of cocoa for December delivery ended at 1953 pounds in London and 2748 dollars per ton in New York.

Coffee has gone the same way, a pound of Arabica for December delivery ended at 185.65 cents on Friday in New York, against 177.95 cents a tonne for the same maturity a week earlier.

The leader has said that the group strategy in emerging markets has paid off. Contrary to some distributors, the group has backed the development of its brands 'premium' in those countries where else put more emphasis on products at low costs. However, Pierre Pringuet, said that "the premium brands are spared the game" with growth twice as large.

But overall, the results published by the group are slightly below expectations. The French group announced a net profit of 951 million euros, up 1% for fiscal year 2009-2010 (ending June 30th). As for turnover, it was 7.1 billion euros, down 2% but the growth amounted to 2% payday loans.

Moreover, the average cost of debt was 4.3% throughout 2009/10, up from 4.8% recorded over the previous year. Based on current interest rates, the target for the year 2010/11 is to maintain the average cost of debt at a level below 5%, said the group, which has not communicated earnings prospects for its next fiscal year.

Objectives: Debt Reduction and Development

Management has stated that "his priorities are the development" of its flagship brands, as well as "pursuing a sustained level of marketing investment and debt relief group, in the words of Pierre Pringuet.The Chief Executive, has stressed this morning on BFM radio that the two group's goals for the year have been achieved: "We had two objectives: to reinvest in marketing, what has been done since the expenses marketing has grown twice as fast as revenues, and defease the group, pushing the ratio of debt to cash flow to 4.9.

Pierre Pringuet also puts forward "the return to normal policy of dividend distribution group." He promises that, once again, "one third of the dividend will be distributed" after the unit was exceptionally low last year "because of the financial situation". The dividend will reach EUR 1.34 per share, therefore, under 2009/10.

In early trade, as the market declined more since the action lost 1.2% against a decline of 0.6% for the CAC 40.

The publisher Activision Blizzard (Vivendi) is certain: Starcraft II (sold $ 60) will also be a success. During a meeting with analysts, reports the Wall Street Journal, Bobby Kotick, chief editor, said that Starcraft II was one of the "seven pillars of opportunity" of his group. Each of these "pillars" should generate between 500 million and 1 billion dollars during his life.

If Activision Blizzard does not want to reveal the cost of developing new work, the game should be very profitable thanks to increasing revenue. Beyond the 60 euros of the sale price of the base game, players will be encouraged to buy add-ons (weapons, missions) throughout its progress in the game All this, via micro-transactions online.

"Captive audience"

The advantage? "This results in recurring revenues and customer becomes captive, publishers building online communities around their titles, decrypts Richard Beaudou, video games analyst at Natixis. "This model comes from Japan and invaded Europe in two years." Gross margin games designed on this model reaches 50%, against 15-25% for conventional.

The launch of Starcraft could however be overshadowed by a lackluster.Video game sales fell 6% over the first five months of the year in the United States, according to the institute reference NPD Group. Activision Blizzard executives remain confident. "StarCraft II will not fail to customers," he assured Bobby Kotick at the E3 video games fair in Las Vegas. "Several million people are still playing the first version of the game when it was released just over ten years."

Cows

Activision Blizzard hopes to replicate the success of World of Warcraft, Call of Duty or Guitar Hero, all blockbusters. These securities have become over time real cash cows, each new version is proving to be a commercial success.The latest edition of World of Warcraft and Call of Duty have enabled the group to see its turnover soar 33% in first quarter 2010, against the current market.

On Monday in early trading, Activision Blizzard title earned 1.54%, to 11.91 dollars at the NYSE.

The fate of the Pension Reserve Fund has attracted the most virulent attacks.Introduced by Lionel Jospin and supposed to help pass the peak of demographic imbalance between contributors and pensioners, beginning in 2020, the FRR will finally be used to offset deficits in coming years, pending the promised balance by the government in 2018. "Your reform is shortsighted, accused DSK.The holdup on the Pension Reserve Fund is to penalize future generations. "

PS She also found that the device "hardship" (starting at age 60 with full rate, subject to a disability of 20%) returned to "say people who are disabled or sick are entitled to be found invalid or sick " instant payday loan no TeleCheck.

"A good balance"

Labour Minister regretted the "distortions" and recalled that this device, combined with the long careers (early departure for those who started working before age 18) should cover 100,000 people per year in 2015, a new retiree on about six.Earlier, Eric Woerth was held, in an interview Capital.fr that the threshold of 20% was a "good balance", seemingly closing the door to a significant change – and potentially costly – on this point.

Not a word left, however, to challenge the alignment of the contribution pensions of officials on that of private sector employees.

The majority, she has power, supporting a reform considered "essential," "urgent," "fair" and "effective". Jean-Luc Préel however, raised a question: "I have some doubts about the economic forecasts that seem optimistic," said the member of the New Center.

Meanwhile, unions have reaffirmed their opposition to the reform, gathered before the Ministry of Labour hundreds of activists, including Bernard Thibault (CGT), François Chérèque (CFDT), Alain Olive (UNSA) and Bernadette Groison (FSU).

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Capital contribution

The new effort called the company will probably be the last. The savings deposits are increasingly difficult to identify.Indeed, SeaFrance is no longer operating a single line (Calais-Dover) and uses more than four boats, three ferries.

"We will optimize the use of staff time based on business days, seasons, rotation, said Vincent Launay, in the service sector we do not have all the shops and all restaurants are open, then there are only a few dozen people on board. "

The company SeaFrance had placed under the supervision of the Commercial Court of Paris in April. It will soon be requesting the conversion of the backup procedure in receivership.

The situation is very delicate in April, the debt amounted to 185 million for 0.07 million of equity. Last year the company lost 36 million to 170 million turnover.

Now the future of SeaFrance through a capital contribution of its 100% shareholder, SNCF. "It would take about 190 million," says one with SeaFrance. The importance of the recovery plan is also justified by the need to convince the European competition of efforts by SeaFrance to extricate himself.

The idea being "that is not each other, here or there, tempted to keep up" with other countries that have already taken action on their part. "We will soon impose more stringent rules to harmonize the practices and tools for supervisors, install a coordinating framework for the supervisors, which is not the case today," says Michel Barnier to Le Figaro. The Commission is ready to offer this new framework "at the end of September," he insists.The French commissioner however said he will return to the supervisor of each country, given its assessment of the situation in its markets, to take measures of its choice.

This is precisely what comes to Germany. After banning short selling "naked" on the bonds in the euro area, on certain types of CDS – a contract of insurance against default risk – and the shares of ten financial institutions, Berlin went further yesterday by adopting a bill that extends the prohibition to all stocks.

Technical challenge

Short sales are sophisticated technical exchanges to sell shares they do not yet own, hoping to repurchase them at a lower price later, pocketing the difference. When they are "naked", the investor sells securities he does not even borrowed.The technique is challenged, because accused of encouraging speculation down. But the unilateral initiative of Berlin was cringe. Christine Lagarde has deplored the lack of coordinated European and ensured that Paris would not follow that path Berlin while recalling that France already bans on short selling certain financial stocks since 2008.

Berlin's position is criticized both in London and Paris. "There is certainly not a unanimous position" between the European regulators, "said Chairman of the Committee of European stock market regulators (CESR), Eddy Wymeersch. The framework will present Michel Barnier will solve only part of the problem. In terms of financial supervision, said it does in Brussels, "the Commission does not decide, she proposes.If the Council does not follow, it does not advance.

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On Monday, the New York Stock Exchange finished at its highest in a year and a half. The Dow Jones gained 0,43% and approaching the threshold of 1,000 points, while the Nasdaq has made 1,12%.

The Easter weekend has been glazed by the publication of a series of macroeconomic indicators considered a good omen. The employment figures, released Friday reassured. In March the U.S. economy created 162,000 jobs, the best performance for over three years. Also in the United States, activity in services has increased more than expected in March, and sales of cars.More good news on the front of the property this time, the promises of housing sales rebounded sharply. She leapt more than 8% in February.

Faced with these signs more and more and tangible relief to the U.S. economy, minutes from the Fed, expected tonight will be scrutinized by investors. The discussions among central bankers are particularly lively, especially on whether or not to keep interest rates "sustained low. The deal also discuss the rate at which the waves of liquidity dumped on the markets must be included. On Wednesday night, announcing a further increase in outstanding consumer credit, the month of February, is also positive news.

Values follow

Apple announced it had sold more than 300,000 iPad Saturday for the first day of marketing.This figure included the taking of orders. Analysts had forecast sales of between 250,000 and 350,000 units over the entire weekend. Following this announcement, several analysts raised their price target on Apple.

The companies that provide components for the digital pad Apple could also benefit from the craze for iPad if it is confirmed. The product categories include Samsung Electronics, Broadcom or Texas Instrument.

The Wall Street Journal, the U.S. software giant Microsoft plans to unveil a new range of mobile phones next week, with features of socialization designed to attract young consumers.

The investment company is a drop in revenue on its two main branches: the interdealer broker and the stock online. The first garnered 895.9 million euros last year against 981.6 million euros in 2008 no teletrack payday loans.The second fall to 26.7 million euros against 31.4 million euros a year earlier.

The quarterly changes in earnings highlights a steady decline throughout the year for both branches. The last months of 2009 were particularly difficult with the fourth quarter, a consolidated turnover of 208.5 million group euros against 263.8 million euros over the same period in 2008, a decrease 21%.

The band announced a dividend of 0.15 euro per share, identical to that which was paid in respect of fiscal 2008, "is a payout ratio of 30.4% of net income group share . In 2010, Viel & Cie is not a forecast.

This increase, says the WTO, "assumes a resumption of growth of GDP (gross domestic product) World consistent with what we agree to provide, 2.9% and d 'stability of oil prices and exchange rates.A necessary precaution when we see deterioration including high speed climate of trade between China and the United States amid manipulation of the yuan. But China, confirms the WTO has indeed surpassed last year in Germany as world's largest exporter, with 10% of total sales made outside borders around the globe. It also constitutes the second largest importer behind the United States.

Protectionism Chinese

We must therefore rely more and more with this giant even more difficult to control it does not always respect the rules of international trade and often plays with protectionism hiding his name.

Pascal Lamy, however, notes that, contrary to what one could imagine, and despite rising unemployment, "the number of restrictions to trade applied by governments has declined in recent months.But unfortunately this does not suffice to revive the negotiations of the Doha round of trade liberalization, which stalled since 2001, admitted Friday at the Geneva WTO boss.