English Pret A Manger wants to settle in France
The English are trying to shake up the French market for fast food, dominated by the U.S. McDonald's. The British chain Pret A Manger could quickly establish themselves in France. The management of the company and the investment fund Bridgepoint, the owner, studying his arrival. Their strategy? Immediately propose to the French offer meets their dietary habits and make a name quickly on the territory with a hundred addresses minimum. To achieve this, an acquisition seems a prerequisite. Bridgepoint had also identified potential targets of fast food chains that already have at least a hundred units. They are few in number to fulfill this condition: Potato Bread, Crust and The Class Croissanterie.
"The decision for Pret A Manger coming to France is taken, says a close case.But nothing is done, since the arrival of the chain depends on the success of an acquisition. At this stage, discussions are most advanced with Apple Bread but can still roll over. "Founded in 1980 and acquired in 2004 by Acto Capital (Private Equity Groupama), Pomme de Pain is mainly located in the Paris region. The chain has made more than 60 million euros in turnover in 2009.
Pret A Manger, co-founded by two college friends Sinclair Beecham and Julian Metcalfe, opened its first store in London in 1986, where she quickly became a phenomenon. So much so that in 2001 McDonald's has acquired 33% stake. In 2008, the fund Bridgepoint has taken control of Pret A Manger, for 345 million pounds.
Pret A Manger has approximately 250 restaurants, mostly in Britain. The company also has a thirty addresses in the United States and a dozen Hong Kong.With over 4,500 employees, its turnover grew 12% last year, averaging 280 million pounds. On its website, Bridgepoint said that Pret A Manger wishes to increase its number of outlets by 15% per year and that the chain wants to become "truly global" through a "controlled expansion". Obviously, Pret A Manger will not hear talk of openness. "Do not ask us to open duty-free, because we do not, the company warned on its website. We do not like the franchise. "
Upscale sandwich
"The arrival of Pret A Manger in France can impact all the concepts of fast medium and high-end type Cojean especially those developed by distributors, starting with Daily Monop," said Bernard Boutboul, Director General of Cabinet Gira Council.He said the brand strength is its triangle sandwich bread upscale, which does not exist in France. In addition, the ingredients are fresh, organic and natural, and everything is manufactured locally. A la carte, salads, soups, but also sushi, croissants, baguettes, muffins, raisin, chocolate brownies … Drink: tea, coffee, chocolate, juice and smoothie. "Our wasabi mustard sauce is brown (not green fluorescent), our ham is pale (not pink) and our Maroon dried apricots (not orange)," said Pret A Manger on the Internet, while detailing the number of calories that products it sells.