The newest member of Danone, which will be sold in packs of three to 1.29 euros, also wants access to the same unit price Activia. It has been sold in Germany and Poland is one of the few brands of yogurt created by the group since Danacol (2004). Launched in 2007, Essensis (supposed to "nourish the skin from the inside") had ended two years later by a failure and was removed from shelves.

"Young adults are looking for fun and pleasure," said Olivier Delam, Marketing Director of Danone Dairy France."In this time of crisis, pleasure products have appeal to all audiences," he adds.

The fun would it have supplanted health in the speech of Danone, who has built his image in recent years about health through diet? "There has always been in the portfolio of brands Dannon pleasure. We've never done an exclusive health, "says Olivier Delam. "With Fantasia, we are more in family than in the Danette Danacol (which helps to fight against cholesterol, Ed)," he concedes.

Fantasia is not the first offensive "pleasure" of the year for Danone. In recent months, the group, already present in the water, baby food and clinical nutrition and dairy products has increased in the fruit.Earlier this year, he launched into compotes (Gervais, Taillefine) and managed to steal 20% behind market leader, Hero fast cash now. He then concluded in March in a partnership with fruit juice before you buy Chiquita Brands this summer smoothie maker Immédia.

The health benefits

Until then, the group had relied on its products to health benefits to snatch market share to its competitors. But the context has changed, the European regulation has hardened. The EFSA, which validates the health claims on packaging of its yogurts, gave its approval for Danacol, Petit Gervais, but the retoqué Immunofortis (expected to strengthen the immune system of babies). Last spring, before the decision of the EFSA on Activia and Actimel, Danone has ceased to communicate on the health benefits of its two best-sellers, who represent a quarter of its sales.In advertisements, references to taste and the family have replaced those on health. "The positioning of Danone has always been focused on health and pleasure. This is the way to express the performance marketing must adapt to this context, recently told the Figaro Franck Riboud.

This shift, which may explain Fantasia, tested for several months in the test market of Sens, was preferred for France Densia, also tested at the beginning of the year (Brive). This yogurt is supposed to help "keep strong bones" seniors, was successfully launched last year in Spain. No decision has been taken so far for the French market.

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The oil prices have again been eventful one week. Tuesday, oil closed the month of August under 72 dollars, penalized by macroeconomic concerns. Throughout the month, a barrel of crude oil shows a decline of 7.03 dollars, or 8.9%, the largest decline in percentage terms since May As stock markets, oil markets have then wished to turn the page. For the first day of September, the courses have undergone upward pressure, almost touching the 74 dollars in New York amid more reassuring indicators (increase in U.S. manufacturing ISM index). "The optimism of the early months," said Phil Flynn of PFG Best Research.

The rest of the week merely reinforced the progress.The promise of sale housing and industrial orders rebounded unexpectedly in the United States while new jobless claims fell slightly. In short, the oil market "sees the economy growing, but at a very slow pace," according to Andy Lipow of Lipow Oil Associates.

Oil prices ended the week down slightly, to 74.60 dollars in New York and 76.01 dollars in London. Investors welcomed the figures monthly employment for the month of August, considered less bad than expected. Analysts, however, remain on their guard: "I think the employment situation remains mixed in the United States, said John Kilduff, of capital Again. The figures are not good enough that prices are good, particularly given the levels of stocks in the country, currently the highest since at least 20 years for crude.

The base metals in great shape

On the London Metal Exchange (LME), the week was synonymous with strong gains. Classes were worn by the announcement of a rebound in manufacturing activity in China in August, to scan a sufficient investor fears of seeing the world's largest consumer of motor crash. To this was added the new surprise improvement in industrial activity while U.S. markets had already built a slowdown almost low interest rate personal loans.

Copper rose to 7,750 dollars per tonne, its highest in four months, leading to higher nickel which ended the week at 20,900 dollars. The aluminum finish to 2161 dollars and zinc to 2161 dollars.

Gold is approaching the record

Always above. Gold has increased its earnings, still driven by its status as a safe haven.The yellow metal has touched 1,254.73 dollars per ounce, very close to its record 1,265.30 dollars reached last June. Analysts now believe that gold will reach 1350 dollars per ounce by 2012, pushed up by demand from China and India.

The money has followed suit, reaching its highest since May to 19.68 dollars per ounce to finish at 19.66 dollars per ounce at Friday's auction.

Platinum and palladium climbed while the announcement of a new movement to strike in the mines of South Africa, world's largest producer of platinum, recovery concerns about market supply. The ounce of platinum ended at 1553 dollars an ounce Friday, while palladium ended at $ 524 against $ 503 a week earlier.

Cocoa plays yoyo

The brown bean has been very eventful one week.Classes are first touched its lowest level since July 2009 in New York, in 2681 dollars per ton, showered by the prospects of a bumper harvest in Cote d'Ivoire, the world largest producer and pulled down by speculative buying. However, the market turned around so that experts wonder more and more about the quality of the product Ivorian affected by moisture. The tonne of cocoa for December delivery ended at 1953 pounds in London and 2748 dollars per ton in New York.

Coffee has gone the same way, a pound of Arabica for December delivery ended at 185.65 cents on Friday in New York, against 177.95 cents a tonne for the same maturity a week earlier.

The fate of the Pension Reserve Fund has attracted the most virulent attacks.Introduced by Lionel Jospin and supposed to help pass the peak of demographic imbalance between contributors and pensioners, beginning in 2020, the FRR will finally be used to offset deficits in coming years, pending the promised balance by the government in 2018. "Your reform is shortsighted, accused DSK.The holdup on the Pension Reserve Fund is to penalize future generations. "

PS She also found that the device "hardship" (starting at age 60 with full rate, subject to a disability of 20%) returned to "say people who are disabled or sick are entitled to be found invalid or sick " instant payday loan no TeleCheck.

"A good balance"

Labour Minister regretted the "distortions" and recalled that this device, combined with the long careers (early departure for those who started working before age 18) should cover 100,000 people per year in 2015, a new retiree on about six.Earlier, Eric Woerth was held, in an interview Capital.fr that the threshold of 20% was a "good balance", seemingly closing the door to a significant change – and potentially costly – on this point.

Not a word left, however, to challenge the alignment of the contribution pensions of officials on that of private sector employees.

The majority, she has power, supporting a reform considered "essential," "urgent," "fair" and "effective". Jean-Luc Préel however, raised a question: "I have some doubts about the economic forecasts that seem optimistic," said the member of the New Center.

Meanwhile, unions have reaffirmed their opposition to the reform, gathered before the Ministry of Labour hundreds of activists, including Bernard Thibault (CGT), François Chérèque (CFDT), Alain Olive (UNSA) and Bernadette Groison (FSU).

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Based in Shenzhen (Guangdong province), the joint plant will initially produce 200,000 cars and engines per year. It will manufacture the first models in the future DS, Citroen premium label, and vehicles, including utilities, a new brand created for this market.Next came the Peugeot and Changan.

Yet pioneer in China in 1985, PSA has seen sales take off only recently, thanks to the Citroen C5 and Peugeot 408, produced with Dongfeng, China's first ally. They have risen by half in 2009, with 272,000 cars passed, and the first half of 2010 (176 000), faster than the market (+27%). With a market share of 3.3%, the group remains a small player. Hence the need to find another partner to reach 8% in 2015-2016. An ambitious target, given the amounts invested by the leaders General Motors and Volkswagen.

New segments

The agreement with Changan to permit "to better cover the market" due to launch on "segments where we were not present," said Philippe Varin. Including vans, with sales booming in China.SAP is also focusing on high-end, also very promising. The group plans to produce locally large models of its range DS (DS4 and / or DS5), and its future Peugeot 508 (with Dongfeng).

This coupling with the fourth Chinese manufacturer could facilitate the growth of PSA on the east coast of China and Hong Kong, where the market is more dynamic. Dongfeng is based in Beijing and especially in the center of the country. The French, who has an annual capacity of 450,000 cars in China with Dongfeng, alongside plans to build a third plant with its first partner

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Thursday already, Wall Street has ended in the green of accuracy at the very end of the day for the seventh straight session. This Friday, the meeting was a meeting of "four witches, one return is the quarterly expiration of four futures contracts: stock options, index options, futures and equity contracts index futures. The day has been less volatile than expected.

For the week, the Dow Jones gained 2.33%, the Nasdaq is 3.56% while the S & P wins 2.37%.

DSK reassuring spain

Today, no major macroeconomic appointment was expected.Investors have kept a close eye on the outcome of discussions between the IMF Managing Director Dominique Strauss-Kahn, and Spanish Prime Minister Jose Luis Rodriguez Zapatero. The IMF was very reassuring to turn on the country's ability to emerge from its difficulties financières.La day, following the Summit of Heads of State in Brussels, President Nicolas Sarkozy, also ensured that there was "no concern" about the financial health of Spain and no rescue plan was the agenda.

The markets have greeted the news without euphoria.The tension seems to be but fell from a cran.Sur the foreign exchange market, the euro lost some ground late in the day after playing just above the threshold of $ 1.24 in the morning.

Wells Fargo and Freddie Mac under pressure

On the side of values, Wells Fargo (0.29% to 28.01 dollars) and Freddie Mac (who signs a beautiful cascade of -15.90% to 0.43 U.S. dollars) has announced that it indirectly affected by the spill. The default rate of loans in the affected area is progressing, particularly in the case of enterprises in the tourism sector.Wells Fargo offers 90 days additional time for payment to households and suspend foreclosures in this area.

Always on the side of values, action BP (+0.16% to 31.76 U.S. dollars) which has soared from 8% the day following the company's decision to reduce investments and increase asset sale non-strategic to 10 billion dollars, should remain in the spotlight much longer. The 20 billion of deposits to compensate victims of oil pollution in the Gulf of Mexico also had a positive effect on the group's image.

Motorola (0.97% to 7.26 dollars) will buy most of its debt and inject liquidity into the mobile handset subsidiary that intends to create by means of a split, it was learned sources familiar with the matter.

After having "missed a complete cycle," Microsoft wants to return quickly in the game. While the development of new operating system Windows 7 Phone continues, Steve Ballmer has taken over in late May, the mobile division. He wishes to apply the same revenue in PCs, where Windows 7 has managed to forget the disappointments of Vista. "The market is very dynamic, it is our chance.We have good ideas and good products coming, "he said. This new generation of phones, profoundly rethought, is expected by the end of the year.

According to Steve Ballmer, it is indeed not too late to regain seats in the mobile. The smartphone still represent only 20% phones sold worldwide, said it does Microsoft. For now, the group is activated to convince manufacturers, operators and developers to focus on its future platform payday advance. It is Orange, France, his partner at the launch. Side applications, the objective is "to first of the most popular on the iPhone," said Thomas Serval, Director of Platform and Ecosystem Division in France.

The task will not be easy.Microsoft will indeed be faced with competitors – Apple, Google and RIM – which have firmly established their smartphones to professionals and the general public. In 2007, Steve Ballmer did not seem worried. "There is no chance that the iPhone conquered a large market share. No chance, "he said. Since then, more than 200,000 applications have been developed for the App Store and nearly 50,000 for Android Market. And Microsoft needs must hurry to catch up.

Sidebar: The iPad? "A PC in fashion also questioned the iPad, and migration of users to touch pads, Steve Ballmer has clearly distanced itself from Steve Jobs, Apple's CEO. The iPad, he suggested, is a form of PC among others, only more "new and fashionable. Also, the tablets do not completely replace personal computers."The PC will change form [...], but people will always use more," said Steve Ballmer.

First measure: a transposition to senior citizens, at the request of the President of the Republic, the device "zero charge" established during the crisis to boost recruitment in small businesses. A measure that was then allowed to generate, according to the government, one million additional jobs.Since, according to the observation made by Laurent Wauquiez, "companies do not hire older workers because they are too expensive," Secretary of State for Employment suggests "to enable companies who hire older unemployed to be exempt from charges. " A measure that could prove costly.

Second measure mentioned: encouraging the development of tutoring. A practice already contained in most "action plans" developed by companies with over 50 employees in early 2010, the government's request. "This creates the link between generations," says Laurent Wauquiez, a senior form a young, and so we created employment for both. Today, the device for 200,000 people.But the government wants to go further, developing the management of a portion of the salary of the guardian in order to lower the cost of funds for vocational training.

The government's proposals in the context of pension reform should not be known until mid-June But the number of unemployed over 55 years did not wait until that date to increase: in May, it still rose 0.8%.

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There is virtually no chance that when the General Assembly on 20 May, these resolutions are passed. The Duval will vote against. Their ally in a shareholders' agreement-in-Areva will probably follow suit. The intervention of Romain Zaleski, via his holding company Carlo Tassara in which are housed the Eramet shares, should be a sword in the water.

It is nevertheless part of the logical continuation of the lawsuit began in late 2009 by the businessman. Romain Zaleski wants to cancel the merger of Aubert & Duval and Eramet.Fusion, which dates from 1999 and is the origin of family involvement in the mining capital of the group. At the time, Romain Zaleski was not a shareholder. The reason for this action never stops raising questions about the real motivations of the financier. Crowding out of Duval himself would become a key player in negotiations on new developments in the capital of Eramet. But with what ulterior motives? "We will demonstrate in the coming weeks that the lawsuit Romain Zaleski has backfired," said one familiar with the matter.

Meanwhile, the plan to sell Areva stake in Eramet patina. The value of this participation is made more complicated by the attacks of Romain Zaleski.Even if they have little chance of success, it must be considered.

Securing access to rare metals

Communication Jean-Louis Borloo, Minister for Ecology, Energy, Sustainable Development and the Sea, in the Council of Ministers on Tuesday, does not simplify the situation. As noted in Le Monde, the Minister is considering the creation of a center that would combine the mining of uranium mines of Areva and those of manganese and nickel Eramet and should provide access to rare earths and some metals, essential for the industry. This event brings back another sea serpent: the dismantling of Eramet. Another issue, even result, in the end, the Duval family and Alloys division could leave the perimeter of Eramet."Such a subject is not even mentioned by Duval," says one close to the matter.

This hypothesis would at least end the procrastination of the management of Areva for its stake in Eramet, which "is either too much or not enough." At a time when access to mineral resources becomes a major issue, creating a "national champion" is not absurd.

But faced with competition from industry majors, weighing 200 billion dollars in each stock, the new French group, headed by the same Office of Geological and Mining Research (BRGM has also very little money), would in the featherweight class. However, the creation of a committee for strategic metals (Comes) is expected before the end of the first half and allow to "coordinate the various actions, including those of Ifremer and the BRGM and make them more effective" , says at the ministry.Such coordination "assuming no change". The private groups already agree with each other. Eramet and Bollore have joined in lithium (used for batteries) and overall prospect in South America.

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Minister, Christian Estrosi, "finds that the return of social dialogue (…) has achieved a significant improvement with the support of employees, including funding of up to 51,000 euros for each employee Depending on seniority, with 22,000 euros in addition to compensation provided by law, "the ministry said in a statement.

Moreover, "? 700 000 for the training of employees have been made available under the National Employment Fund and Forthac, the collector organization credits the training in the textile industry, is committed to support training efforts developed by the state and the company, "the statement added.

A well kept secret

The 92 employees of the plant – which produces automotive carpet – demanded a premium extra-statutory redundancy 21com "> fast cash.000 euros.

The decision was taken on Tuesday afternoon. But no details were made public until Tuesday night. The secret had been kept to "shield the News", according to unions, which wanted the agreement does not fall into the water.

Employees Sodimatex Crepy-en-Valois, who had threatened earlier this month to blow up their factory to demand better severance pay, signed an agreement with management approach the weekend of April 3.

The unions committed themselves to "defuse" the gas tank they threatened to burn down and destroy them in exchange for "guarantees" on the smooth progress of negotiations with management, including premium extra-legal starting they demand.

After a tour of fields (barley, beets and wheat, triticale) in twenty minutes in business suits and shoes, Nicolas Sarkozy met with a dozen farmers in an improvised for the occasion. A table set in the middle of the round-ballers of straw and a table of keys to dial on the wall as decoration.The Head of State wished to reassure the farmers during the working meeting which lasted half past one in the presence of representatives of unions and institutions in the Ile-de-France, including Damien Greffin, president of the Young Farmers and Christophe Hillairet , chairman of the House inter Ile.

Involved in the debate on the Greater Paris

Several topics were reviewed including some specific to the region. "On the great Paris, we will now be involved in the debate, welcomed Damien Greffin. The Head of State is committed to the sanctuary of 2,500 acres of the 3,000 hectares of the Saclay plateau, the reforestation of the area polluted Pierrelaye instead of the cone Brie …. "Two other developments have been welcomed by the union leader. The implementation of the taxation of 10% of agricultural land became available for building."This funding will help build economic bridges between farmers and society, especially in district heating, Nicolas Sarkozy.Enfin committed under the Agricultural Modernization Act which parliamentary discussions to begin on May 18, a tax scheme will be introduced to smooth income when there is a cash advance. Not to mention the reactivation of a moderate margin agreement between producers and distributors. It is a device already exists but no agreement has been signed."When prices go down tremendously, the dealer signs an agreement with the producer margin of moderation, which helps rebalance the side of producers without penalizing the consumer," said Nicolas Sarkozy.

Reaching

However farmers are still far from satisfied. "We're no further ahead two weeks ago on concrete announcements, Damien Greffin regrets. There was an effort of understanding on the part of Nicolas Sarkozy, but it must go further. We understand that we can not decently go back, with a loss of EUR 100 per hectare less but we have to find coping mechanisms. A point emphasized by Orama association which brings together the cereal FNSEA and "great hope in the work of the Monitoring Committee of the crop. They should start April 14."They are essential for can be taken timely measures necessary compensation.

Note, however, three missing in the debate: the president of the FNSEA, Jean-Michel Lemetayer, the chambers of agriculture, Yves Vasseur, and the Young Farmers, William Villeneuve. However Philippe Pinta, president and Brigitte Orama Delahaye, head of Vegetables in France defied the pressures of the FNSEA. "It was natural for me to respond to the invitation of President of the Republic in the interest of producers that I represent. Although affiliate of the FNSEA we are an independent, "says Brigitte Delahaye. Initiating a dialogue that asks only to be regularly continued to regain lost to a regional electorate.