Posts Tagged ‘features’

Renault and Dacia are showroom apart

Posted in business, online, people, publications, technology by admin on February 25th, 2011 | Comments Off

Dacia emancipate gradually. The number of outlets autonomous low cost Renault brand increased gradually. "For now, we have 60 independent sites, which we call Dacia Box. Our ambition is to exceed 200 by 2013, "explains Thierry Plantegenest, director of the group's network in France in an interview with magazine autoactu.com.

Already underway, the increase in Dacia Box is a "good sign" for the brand, according to Gaetan Toulemonde, an analyst at Deutsche Bank. Low cost brand, reaching almost 5% market share in France, has gained notoriety and saw its sales climb 12% in 2010. The separation of outlets shows that "the brand started to become independent," says Gaetan Toulemonde business cards.It is an element of strength for a brand that can overcome its parent. "

Distinct customer

By "providing a dedicated service," the Box Dacia mean that "the customer is considered to Dacia customers in their own right," said a spokesman for the group.

For Renault, it is mainly a way to separate more clearly its clientele from that of Dacia cars, which offer fewer benefits for a lower sales price of several thousand euros.

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The red is appropriate for the CAC 40

Posted in Uncategorized, finance, opinions, resources, top news by admin on February 23rd, 2011 | Comments Off

Red, always red and even red. That should expect the CAC 40 on Wednesday for the third straight session. On both days, the Paris index has lost 2.59%, equivalent to just over 100 points. The figure of 4,000 points is dangerously close. The CAC 40 index opened down 0.14% to 4044.53 points.

The London Stock Exchange is changing down from 0.29% to 5979.65 points and the DAX index of the Frankfurt Stock Exchange lost 0.32% to 7295.12 points.

Closed Monday because of "President's Day, Wall Street has followed the general trend Tuesday dropping 1.44% to 12,213 points. On Wednesday morning, Asian stock markets mostly recorded a third consecutive decline, losing about 2.5% since the beginning of the week.The reason? Libya and its political crisis, which is growing, and whose power is crumbling oil markets worried about the world.

On the macroeconomic front, consumer prices fell 0.2% in January, monthly changes, but still up 1.8% year on year, INSEE said on Wednesday.

At 12 hours, will be published index prices in the supermarket in January.

For the euro area are expected new orders in industry in December 2010 (11:00).

Finally the United States, are scheduled home resales in January (16 hours) and the intervention of the President of the Philadelphia Fed Charles Plosser, on the economic outlook (19:30).

The euro starts again from the front

On the currency markets, the euro found colors against the dollar, gaining 0.23% to 1.3686 dollar.

In morning trading, a barrel of light sweet crude for April delivery gained 4 cents to 95.46 dollars.That of Brent North Sea crude for April delivery has appreciated by 22 cents to $ 106.

Total, which announced Monday that it repatriated the majority of its expatriate employees in Libya, said Tuesday that its production there was suspended in part because of the violence in the country.

The letter rogatory to Switzerland on the existence of bank accounts belonging to the three Renault executives suspected of espionage has not worked for one of them, according to Le Canard chains.

The Food and Drug Administration (FDA) has issued a double warning to Sanofi-Aventis for a contamination problem on a German site and for gaps in reporting of side effects in the United States.

A U.S. federal court issued Tuesday a decision in favor of Vivendi in greatly reducing the number of complainants and accused him of having misled shareholders about the state of its finances.

Natixis finished with losses

Natixis: 6.13% to 4.38 euros – greater in the SBF 120

Natixis bank has returned to profitability in 2010, generating a net profit of 1.732 billion euros against a loss of 1.388 billion a year earlier, thanks to lower the cost of its illiquid assets at a lower cost and risk with tight control of expenses.

Maiso his mother, BPCE, will finalize contributions to reimburse the state, the balance reached $ 2.2 billion by the end of the first quarter, said Wednesday Chief Executive Perol during a conference call in conjunction with the presentation of results.

Accor: -1.08% to 34.82 euros

The hotel group Accor said on Wednesday 2010 net profit of 3.6 billion euros, primarily due to the non-cash impact of the demerger of the group, against a loss of 282 million in 2009, and declared will accelerate its divestiture program for 2011-2012.

Rhodia: -2.66% to 21.37 euros – the largest drop SBF 120

Rhodia announced Wednesday that it doubled its dividend to 0.50 euros for 2010, achieved a net profit in 2010 "record" of 259 million euros, against a net loss of 132 million the previous year.Turnover rose 29.6% to 5.23 billion euros.

CNP Assurances: -0.06% to 15.81 euros

The CNP Assurances has grown by 4.6% in net income in 2010 to 1.050 billion euros, offsetting a slight decline in turnover by 0.8% to 32.3 billion euros.

Technicolor: 3.13% to 5.28 euros

Technicolor (formerly Thomson), specialist equipment and services for media and telecommunications, has won the tender launched by France Telecom for its next generation of boxes in France, according to Le Figaro.

Nexity: 4.44% to 33.40 euros

The developer Nexity said target for 2011 an operating margin (OMC) more than 8%, excluding charges related to his project Nexity Tomorrow, after a year 2010 marked a decline from its weaker than expected sales and a return to profitability.An earnings conference is scheduled Wednesday at 8:45.

Imerys: +0.25% to 49.98 euros

The Anglo-Australian mining group Rio Tinto said Wednesday it received a firm offer of Imerys, a group of industrial minerals for its production subsidiary Luzenac talc, set at $ 340 million, or about 250 million euros.

APRR: +0.04% at 52.02 euros

APRR is a continued growth in its turnover in 2011 under the double impact of rising prices and increased traffic, heavy head.

Transgene: -12.84% to 12.90 euros

Transgene announced that the Swiss laboratory Roche had terminated the license agreement that bound him to the French company to co-develop the TG4001, a therapeutic vaccine against cervical cancer.

Spir Communication: 3.27% to 41.32 euros

Spir Communication is planning an EBIT profit in 2011, after regaining the year 2010, as predicted, a quasi-equilibrium.

After market, it was the turn of Ipsos, Dexia, Vallourec, and OL Toupargel of Group E to submit its annual results, interim results and Vilmorin.

Also note that the bid for Axel Springer Seloger.com ends on Wednesday.

Ports: a meeting Tuesday to decide a result of the strike

Posted in economy, finance, online, people, world by admin on January 24th, 2011 | Comments Off

The strikers French ports do not let go until Tuesday at least. It is the day chosen by the National Federation of Ports and Docks CGT (CGT FNPD) to meet in Paris secretaries general of the port unions fifty members. The latter will discuss what action to take in the strike that affects the major French ports.

Since Friday, stops alternating between dockworkers and port agents strongly disrupt the activity. In Nantes / Saint-Nazaire, no activity is expected on or near the terminals until Tuesday at 6:00.

This Sunday, the movement continues for the third consecutive day. Saturday at Nantes / Saint-Nazaire, seven ships were stranded at the dock and twelve offshore. In Fos, freight traffic was disrupted at the level of 80-90% this weekend, while at Marseille-East, he was paralyzed at 100% for containers.Daniel Manca, secretary general of the CGT Dockers port calls even cruise lines to "avoid Marseille. At Havre, the second French port, the movement also continued, including blocking container terminals.

The strike could also cross borders. The International Dockworkers Council (IDC), which includes unions of longshoremen and officials in European ports, is calling on its members to join the French movement by "solidarity." "First, it means refusing to deal with hijacked ships to French ports payday loans. It is also very important for you to show your solidarity by sending letters of support and condemnation for employers and the government, "reads a letter in the union dock workers at Le Havre.

Early departures

The strikers are mobilizing to defend their right to retire early in retirement under the hardship.CGT ports and docks wants to validate an agreement on the recognition of the harshness found in late October with employers' organizations, which would allow retirement four to five years before the legal age for port workers 5-6000 with funding based on the branch but also from public funds.

For its part, the government calls for a resumption of negotiations "within the framework defined by the Act of November 2010 on pension reform, which would reduce to two years in advance of departures. Thus, fewer people would be affected.

For Jeremy Julian, Deputy Secretary General of the CGT dock in Le Havre, it is "incredible back on virtually everything that was granted." Serge COUTOUR warns: "The mobilization is still to go. We try to drown us in the case of pensions, while our case was completely offline for two years. "

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The CAC 40 reassured by the issuance of Portugal

Posted in business, life, opinions, resources, special by admin on January 12th, 2011 | Comments Off

In the wake of Wall Street, the Paris Bourse was up on Wednesday. Halfway through, the CAC 40 rose 1.27% to 3911.09 points.

On Tuesday, the CAC 40 moved closer to the 3900 clearly points to 3861.92 points (1.58%), supported by bank stocks.

Portugal has successfully placed 1.249 billion euros of debt, getting lower rates on long bonds. Demand was also strong on Wednesday, 3.2 times greater than supply for bonds maturing in June 2020, and 2.6 times higher for those maturing in October 2014.

The bond issue was highly anticipated because of growing fears about the solvency of Portugal, considered by many economists as the next country in the euro area may have to resort to international assistance.

Public deficit down slightly

In France, two indicators were on the agenda: the current account deficit rose to 4.2 billion euros in November. In addition, the budget deficit declined slightly to 140.7 billion euros at end-November (cons 141 400 000 000 a year earlier). The government expects to end 2010 on a budget deficit of 149.7 billion euros, a record.

Industrial production in the euro zone rose 1.2% in November over a month, said Wednesday the statistical office of the European Union, Eurostat.This monthly increase, resulting in an increase of 7.4% over one year is higher than expected.

In the U.S., investors will follow the import prices in December (1430), the weekly inventory of crude oil (16.30), the figures of budget execution in December (20 hours) and the meeting of Policy Committee the Fed (20 hours).

Bank stocks well surrounded

On the currency markets, the euro fell to below $ 1.30 Wednesday, erasing gains made during Asian trade and early European session, after a bond Portuguese. By late morning, the euro bought 1.2970 dollars against 1.2974 dollars on the previous evening.

On the corporate side, the reaction of bank stocks to launch bond issue of Portugal was expected.Societe Generale climbed 4.27% to 42.14 euros (largest increase in the CAC 40), BNP Paribas rose 3.33% to 49.53 euros and Credit Agricole takes 2.95% to 9.90 euros.

RBS Sempra Commodities will sell assets at Societe Generale, which settle in cash, RBS said on Tuesday. The British bank did not disclose the amount of the transaction, but said that the assets sold were not quantifiable value.

Historic order for Airbus

EADS: + 2.24% to 20.52 euros.

The main low-cost Indian carrier IndiGo has committed to buy 180 Airbus A320s, of which 150 copies of its new version remotorisée Neo, for a total estimated at $ 15 us fast cash.6 billion based on list prices. According to Airbus, a subsidiary of EADS, it is "the firm contract for the largest number of aircraft in the history of civil aviation."In addition, the Executive Chairman of the European aerospace group EADS, Louis Gallois, who recalled that his contract did not expire until June 2012 and that the question of his succession would be discussed "in due course".

Sodexo: -2.80% to 51.73 euros

Sodexo confirmed Wednesday its annual targets and announced for the first quarter of fiscal year 2010-2011 offbeat, organic growth in sales of 4.7%.

Hermes: -0.34% to 159.45 euros

In the case between LVMH Hermes, the manager of the saddle, Patrick Thomas, said Tuesday night told AFP he was "serene" face to appeal to be lodged by the Association for the Defence of Minority Shareholders, chaired by Colette Neuville.

Iliad: -2.16% to 77.90 euros

The founder of Iliad, Xavier Niel, sold at 77 euros per share, or 1.3% of the capital provider of Internet access, which remains the largest shareholder with 62.7%.The investment has focused on 700,000 shares, totaling 53.9 million euros.

Renault must file a complaint on Wednesday

Renault: -0.34% to 49.17 euros

Renault will file a complaint Wednesday in the case of alleged industrial espionage aimed at three of its officers, after a series of interviews prior to a dismissal which took place Tuesday between management and employees in question.

Sanofi-Aventis: + 1.92% to 50.39 euros

The CEO of Sanofi-Aventis said he did not know how far he would go in its discussions on the purchase of Genzyme.For his part the General Manager of Genzyme declined to comment on his discussions with the French pharmaceutical group after the presentation of its quarterly revenue.

Technip: + 0.79% to 74.45 euros

Technip said in a statement that a consortium comprising two subsidiaries in Angola has won contracts to supply umbilicals to develop an oil field in deep waters.

Michelin: -0.70% to 53.64 euros

Analysts of the British bank, HSBC, would lower their recommendation on the title of the automotive supplier Michelin to "underweight" cons "neutral" before, according to market sources.

BP still gets $ 7 billion

Posted in Uncategorized, economics, international, life, opinions by admin on November 29th, 2010 | Comments Off

BP continues to bail out. The British oil giant, which operated the oil rig that exploded in the Gulf of Mexico last April, has to recover some $ 40 billion to fund the largest oil spill that the U.S. has ever known .

With the announcement on Sunday to sell its 60% stake in the Argentine oil Pan American Energy (PAE) for a total of seven billion dollars (5.3 billion euros), the total amount that BP has managed to reap 21 billion dollars. The group plans to raise between 25 and 30 billion through its program of asset disposals by the end of 2011. They are able to pay the addition of the oil spill without aggravating the group's debt.

Bridas, 50% owned by China's CNOOC, already owns 40% of Pan American Energy.The shares sold represent reserves of 917 million barrels of oil equivalent (boe) and production of 143,000 boe per day.

An oil slick 40 billion

BP, which was released in early November with net income of $ 1.7 billion for the third quarter, has switched back into the green after the loss of unfathomable $ 17 billion in the second quarter, the largest ever endured by a British company. At the same time, the company now controlled by American Robert Dudley, who succeeded to the English-Tony Hayward announced that it had provisioned $ 40 billion in total for the fiscal spill.

So far the company has paid $ 11.6 billion, a sum covering both operations in the Gulf of Mexico and various compensations.

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Trichet, Weber, the war of ego that plagues the ECB

Posted in finance, life, online, resources, special by admin on November 4th, 2010 | Comments Off

When you think of the recurring criticisms of Axel Weber vis-à-vis the ECB and its decision to buy Sovereign debt, the face of Jean-Claude Trichet freezes, the voice becomes more serious: "No. This is not the position of the Governing Council with an overwhelming majority, "he replies.

This development, the president of the ECB has long preferred to be between four eyes. He ended up making it public last month, in an interview with La Stampa: "There is only one monetary policy and a president who is also the spokesman of the Board of Governors." President the Bundesbank was returned this time in its goals urbi et orbi. Better, Jürgen Stark, one of six board members, and its best ally in the house, took the final blow to his compatriot: "The organization must speak with one voice," says he end October. Weber continues his comments.

Hostilities between the boss of the ECB and its counterpart in the Buba back to the famous night of Sunday, May 9 Trichet met by phone, the 22-member Governing Council (the Executive and the 16 governors of central banks). On the stroke of 3:50 am is an awkward published: "In the current circumstances … the Governing Council has decided … to conduct market intervention of public debt securities."

Seems lifted a taboo: the ECB bailout failed states. "We just crossed the Rubicon," proclaims soon Helmut Schlesinger, who had chaired the Buba from 1991 to 1993, at the time of reunification. Axel Weber opposed all night, with Juergen Stark to the "vast majority" of other governors.Trichet's argument, whereas purchases of Greek or Irish only intended to "ensure market stability," prevailed.

Weber did not admit defeat. The day after he expressed his doubts. The decision "poses significant risks" and he objected, he said on television. A second taboo is shattered: the absolute prohibition of unveiling the "minutes" discussion board. "Alex Weber feared that the ECB will become a" bad bank "that would take on its balance sheet securities rotten, and it behaves like a bad boy," quips a senior official in Frankfurt, who admits to his "disorder".

Weber no longer has the support of Paris

It is enough: the very foundations of the institution are questioned payday loan. "Weber is an academic who has convictions and his outspokenness contrasts with the jargon of public servants.The ECB should better explain its decisions. It pays its lack of transparency and debate, "cautions Charles Wyplosz, a professor at the University of Geneva.

Respected economist of all, Weber, 53, is a latecomer to the world of central bankers. By accident, when he had to find a successor in 2004 to Ernst Welteke forced to resign for corruption. The German is proud of her positions trenches: "It is important to be diplomatic for the diplomatic corps, it is not so important for a central bank," he said in August. Even.

A few days later, Jean-Claude Trichet, no less, is "frightened" by the case Sarrazin, this member of the Executive Board of the Buba, which poisons the German political life by his racist statements.Yet it took more than a year for the skipper of the Buba finds a way to get rid of it!

With a quarter century of service to the European monetary construction, the current ECB president, whose term expires October 31, 2011, is instead a consensus maker, "His favorite item is the resolution crisis, when it comes closer to divergent views, "says Olivier Garnier, who was his adviser at the Treasury, now chief economist at Societe Generale. Repeated crises of the franc to those subprime, who is present in Germany as "the Ayatollah of the franc fort" was pretty well served.

For his imprecations, "Weber grilled his candidacy for the presidency of the ECB. He no longer has the support of Paris' slice MEP Pervenche Berès."To force to assert its position as Falcon, it has become so predictable that his statements no longer have any effect on markets," says an economist at the headquarters of the ECB. In the jargon of the markets, "hawks" argue for monetary tightening when the doves are more lax. Great poetry lover, Jean-Claude Trichet has endorsed this verse of Paul Valery: "The world is only by the ultras and lasts only by the moderates." Axel Weber thinks he can win without Trichet and consensus.

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Penalized by Brazil, Carrefour lowers its objectives

Posted in economics, features, finance, international, world by admin on October 15th, 2010 | Comments Off

Brazil weighs heavy for Carrefour. No. 2 worldwide distribution announced yesterday in a statement that the audit underway in the country has led the group to rise from 80 to 180 million euros over the year excluding special charges "which consist mainly of provisions discount for non-recoverable and tax disputes as well as depreciation and inventory adjustments.

This finding requires Carrefour to review its annual goals down.The group now aims for the full year, operating profit before non-recurring items of around three billion euros, while previously it expected a profit of 3.1 billion.

The Paris Bourse does not like this ad: title Carrefour is the fastest decline in the CAC 40 on Friday, down 2.77% at the opening, while the benchmark index of the Paris market gaining 0.29%.

Pierre Bouchut, CFO of Carrefour, however, sought to reassure yesterday, stating during a conference call that the group's transformation plan is on track to deliver cost savings and economies of purchases planned .

Sales up thanks to emerging

The retail group also announced for the third quarter sales of 25.615 billion euros, up 1.1% same-store quick payday loans.This compares to 25.516 billion euros expected by analysts. This result is "robust despite an environment which remains difficult in many key markets," said Lars Olofsson, Executive Director of Carrefour.

This performance is explained by the strong quarterly sales internationally and particularly in emerging markets. In Latin America, sales increased 8.3% in the third quarter same-store sales to 4.522 billion euros. In Brazil, sales rose 5.2% while they stand up strongly by 21.5% to 884 million in Argentina. In Asia, revenue increased 3.5% to 2.256 billion euros, up 7% in China.

In France, sales rose 1.4% same-store sales at 10.488 billion euros (10.666 billion against expected), of which 5.285 billion euros in hypermarkets.In the deep discount, they show a decline of 10.4% compared to 574 million euros.

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The unions want the government to bend

Posted in economic, events, finance, opinions, top news by admin on October 12th, 2010 | Comments Off

Rolling back government. After the vote in the Assembly and the Senate's postponement of retirement age (62 years) and full retirement age (67 years), the unions believe more than ever the strength of the mobilization of employees. All provide a vast movement. According to Francois Chereque, leader of the CFDT, the fourth day of event will be even more important that it is "one last opportunity to object," the parliamentary calendar draws to a close. His counterpart in the SGC goes even further. If Francis Chereque remains cautious about the possibility of a reconductibilité movement, Bernard Thibault said in Le Parisien-Today in France that "what matters is that the action be extended." "Depending on our ability to maintain the rate of mobilization, this may take some time.The government takes the wear, but day after day, those who are on the street are the strongest, "he says.

Refinery shutting down at Total

Tuesday morning, the strike call was followed in transport, with trains and cancellations of flights at airports, including Orly. The RATP traffic was however better than expected. A dozen subway lines were operating normally or almost normally. As for the RER lines, only the B had a very disrupted traffic (a train of five). It must be said that synducats were less united. The CGT, the first union of the enterprise, and FOR, CFDT and South have filed notice of strike unlimited, while the CFTC called for 24-hour strike as the UNSA-GATC (commercial, general services, etc. .).For drivers, the UNSA has not called a strike the agents, "worn out" by the strikes of 24 hours in rehearsal.

The movement was followed at Total, where several refineries idled. Employees of the factory in the Loire-Atlantic Donges have even triggered the shutdown of the refinery. A Grandpuits in Seine-et-Marne, the process was also underway. This marks a graduation from the previous days of action only when the deliveries had been blocked

At 10:00, the management of The Post Office had identified a strike rate of 16.5%, similar to that of 23 September, but lower than the mobilization of September 7 (22%). The union SUD-PTT expects 30% of strikers.

At 9:30 on Tuesday, 299 schools were disrupted by protests in France, 6.9% of 4302 schools in the country. According to the Ministry of Education, 90 of them were blocked.Earlier in the morning, the National Union schoolgirl (UNL) announced a fifty facility were blocked in Ile-de-France, including some in Paris.

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Ikea, the retailer's most profitable World

Posted in events, opinions, special, top news, world by admin on October 2nd, 2010 | Comments Off

Known for his love of secrecy, the Swedish furniture giant has risen for the first time the veil on its financial performance. We better understand its modesty past. The results of Ikea have nothing to be desired all distributors.

In its annual offbeat 2008-2009, the group achieved a turnover of 21.8 billion euros and earnings up 11.3% to 2.5 billion euros. Is a net return of 11.5%! Exceptional for the area, but usual for Ikea, this level of margin is in line with the "10 to 13% recorded over the past decade," says Soren Hansen, the chief financial officer. The performance is all the more remarkable because, over the same period, turnover increased by only 3.1%.

"These results outperform almost all distributors, observes Thoumin Lawrence, partner at Kurt Salmon.Apart from some luxury brands in their own networks, can exceed 30% return, Ikea is better than all its competitors, which leveled off in recent years between 4 and 8%. "

On the French market, only frozen Picard, much smaller, are both free business cards. Sephora perfumeries approaching, with about 10% of profitability. Facing the giants in its industry, Ikea can celebrate. The U.S. Home Depot and Lowe's only display respectively only 3.1% and 4.5% return. The profitability of food retailers is located in a range between 1.5% and 2%. Carrefour in 2009 was 1.7%.Only the hard-discount stores Aldi and Lidl can reach up to 6% return.

"The secret of Ikea, what are the costs of manufacturing and logistics unbeatable, coupled with very high sales volumes," said Lawrence Thoumin.

Ikea, which will release "later" profits 2009-2010 and announced a turnover up 7.7% to 23.1 billion euros, justifies its transparency by the desire to respond to its employees and suppliers who "want to understand the functioning of Ikea." Customers and employees may wince. But the benefits could be dreaming investors when contemplating opening of the capital.

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Danone yogurts revived with "pleasure"

Posted in features, international, online, special, technology by admin on September 9th, 2010 | Comments Off

Balls of chocolate on one side. A yogurt on the other. Fantasia, the new Danone yogurt, advocates uninhibited pleasure. The world dairy giant, which has set a goal for two years to revive the market for ultra-fresh, hopes to attract young adults who still deserting the radius of the supermarket yogurts.

The newest member of Danone, which will be sold in packs of three to 1.29 euros, also wants access to the same unit price Activia. It has been sold in Germany and Poland is one of the few brands of yogurt created by the group since Danacol (2004). Launched in 2007, Essensis (supposed to "nourish the skin from the inside") had ended two years later by a failure and was removed from shelves.

"Young adults are looking for fun and pleasure," said Olivier Delam, Marketing Director of Danone Dairy France."In this time of crisis, pleasure products have appeal to all audiences," he adds.

The fun would it have supplanted health in the speech of Danone, who has built his image in recent years about health through diet? "There has always been in the portfolio of brands Dannon pleasure. We've never done an exclusive health, "says Olivier Delam. "With Fantasia, we are more in family than in the Danette Danacol (which helps to fight against cholesterol, Ed)," he concedes.

Fantasia is not the first offensive "pleasure" of the year for Danone. In recent months, the group, already present in the water, baby food and clinical nutrition and dairy products has increased in the fruit.Earlier this year, he launched into compotes (Gervais, Taillefine) and managed to steal 20% behind market leader, Hero fast cash now. He then concluded in March in a partnership with fruit juice before you buy Chiquita Brands this summer smoothie maker Immédia.

The health benefits

Until then, the group had relied on its products to health benefits to snatch market share to its competitors. But the context has changed, the European regulation has hardened. The EFSA, which validates the health claims on packaging of its yogurts, gave its approval for Danacol, Petit Gervais, but the retoqué Immunofortis (expected to strengthen the immune system of babies). Last spring, before the decision of the EFSA on Activia and Actimel, Danone has ceased to communicate on the health benefits of its two best-sellers, who represent a quarter of its sales.In advertisements, references to taste and the family have replaced those on health. "The positioning of Danone has always been focused on health and pleasure. This is the way to express the performance marketing must adapt to this context, recently told the Figaro Franck Riboud.

This shift, which may explain Fantasia, tested for several months in the test market of Sens, was preferred for France Densia, also tested at the beginning of the year (Brive). This yogurt is supposed to help "keep strong bones" seniors, was successfully launched last year in Spain. No decision has been taken so far for the French market.

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