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Calling Christian Estrosi, Minister of Industry, has been heard. The management of Total committed, in a statement to guarantee employment to every employee, regardless of the decision about the future of the Dunkirk refinery.

The Minister of Industry said that Monday morning that the government "will not accept" the closure of the Total refinery at Dunkirk "until there are no guarantees necessary for the sustainability" of 800 jobs concerned, "he said Monday on radio BFM.

"Total must invest in employment" (CFDT)

The secretary general of the CFDT (French Democratic Confederation of Labor), François Chérèque must also be reassured that he claimed in the wake of Christian Estrosi, that: "Total has a lot of money, so total should invest in employment."He said Total "must go beyond" its legal obligations: "He has to justify the closure, but it must ensure that all the jobs lost are converted to another activity Total, plus subcontractors.

According to La Tribune, the continuation of the refining process would require 60 and 120 million euro investment. "This range is the budget for the full review of the refinery 'reply a spokesman for Total.

In March 2009 already, the oil company had attracted the ire of politicians, after announcing the abolition of 555 posts in France, including 249 by 2013 in the refinery. A few weeks earlier, had issued a total record profit for 2008 of 13.9 billion euros.

Total release February 11 its profits in 2009, expected around 8 billion euros. Total declined to comment on this figure.

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Morale is not high on the Paris Stock Exchange in recent days and it should be so again Tuesday. After closing sharply lower Monday, markets are expected in the red today.: An hour of opening, the future Cac 40 lost 1.02% to 3782 points. The slump in Asian markets this morning gave a glimpse of what lies ahead for financial markets in Paris. In Asia, investors were not convinced by the rebound on Wall Street yesterday.

Among these, caution prevails until several important macroeconomic statistics across the Atlantic. Information should be filtered on the meeting of the Monetary Policy Committee of the Fed's on this Tuesday. There will be 15 hours the index of house prices (the day the markets had suffered a blow after the publication of resales in the United States that emerged in sharp decline from 16.7% in December).At 16 hours, will be revealed indices of consumer confidence and U.S. investors.

As for American publications, markets await the annual results from Yahoo! after market. It will also Texas Instruments, Johnson & Johnson and Dupont.

The Paris markets will also keep an eye on European statistics. We know the cost of household consumption in December (8.45), the construction of housing (8.45), the German IFO index (10 hours), the current accounts of the ECB (10 hours) and GDP in the fourth quarter in the United Kingdom (10.30).

The detailed values to follow shortly …

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"The Asian exchanges dominated by the wait

Despite a very mixed report on oil reserves in the United States, oil prices closed sharply higher Wednesday after being propelled in New York above $ 83 for the first time in 15 months. Around 1700 GMT, a barrel of "light Texas crude (WTI) traded on the New York Mercantile Exchange (Nymex) for the same maturity, gained 1.11 dollars to 82.88 dollars after climbing to 83.15 dollars, a level not seen since October 9, 2008. At the same time, the price of Brent North Sea crude for February delivery took $ 1.12 to 81.71 dollars on the InterContinental Exchange (ICE) in London.Black gold benefits and good results-IMS services in the United States, and economic optimism across the Atlantic.

Having spent most of sitting down, prices of black gold have suddenly fallen off after 16:30, is modeled on the movement of the dollar, which collapsed suddenly at same time. Fellowships, too apathetic during the meeting, have also rebounded late in the session. The FTSE in London has hit the end of meeting a new record close for 16 months, to 5530.04 points.

Instead of declining oil reserves, the ministry revealed an increase of stocks of 1.3 million barrels during the week ending January 1. The reserves of distillates have certainly dropped a little (-300,000 barrels) but the massive decline (1.8 million barrels) expected by analysts did not happen.

Sixteen votes to six abstentions and one vote against. Ben Bernanke looks set to retain the reins of the U.S. central bank for a second term after voting to approve the Banking Committee U.S. Senate on Thursday. However, to formally renew its functions during the next four years, this decision must still be validated by the full Senate. However, this is quite good for Ben Bernanke, already distinguished yesterday by Time magazine as "Person of the Year" because of its good management of the crisis.

The measures taken by the Fed chief has also been welcomed by the chairman of the Senate Banking Committee. Christopher Dodd has said that "can be attributed to Mr. Bernanke some credit for its crucial role in the events of last fall.Had he not, with others, including some on the committee acted at a critical time for our country, we would have a very different and far more catastrophic. "

In this concert of praise, some voices are discordant. Republican Senator Jim Bunning, who did not hide his disapproval of the continuation of Ben Bernanke, has mocked the distinction of Time, stating it had been previously awarded to Joseph Stalin, Yasser Arafat or even Adolf Hitler. " "I hope that Ben Bernanke will run better than they" wished Jim Burning. The independent senator from left, Bernie Sanders, not a member of the Banking Committee, has even questioned the president Barack Obama asking him to reconsider his decision last August to extend Ben Bernanke to head Fed.Despite these protests, Ben Bernanke should be renewed without a hitch.

"Ben Bernanke, voted" Personality of the Year "by Time

LE FIGARO. – In announcing this summer by Accor of making the study of a split between the hotel and the services you have expressed your reservations about the form, if not in substance. Over three months later, did you stop your position on this?

Gilles Michel. – The question was raised shortly after the transfer of the participation of the Deposit to the ISP. In this context, we should play our role as shareholder, albeit a minority 7.5% stake, but still full. This meant that we have all of the elements to make a serious analysis. This has justified my "fit of temper" at the time. Since then, extensive work has taken place on the reasons to justify this decision on the benefits, costs and risks of this option and its alternatives, which I welcome.And quite frankly, I've seen all this work, no evidence for the need, in December 2009 to initiate division of Accor.

So you keep on your positions?

I have no reason in the name of a doctrine or principles. The split may be a modality in the service of a project but not an end in itself. During the work, we found that both businesses had before him genuine opportunities for strengthening the ISP calls for. But it is possible to pursue a development strategy in the current framework. Conversely, a split in a market environment that is not without risk, I think exposing every business to increased vulnerability.It is not necessary to incur the risk of executing the operation, financial risks, particularly in terms of ratings of each entity, and the risk of weakening as it can lead an ambitious strategy in the context present.

What is your alternative to Accor?

Accor is a large group of ACC 40. It can lead a strong offensive strategy with determination and speed. Its direction can be bold in terms of both organic growth and external growth.

Do you think the council will follow? And if this is not the case, what will the ISP?

I do not prejudge the discussion board. Each director will determine in its soul and conscience under the sole interest of social enterprise. And if, purely hypothetically, the board should choose the path of division, the next step will be the General Assembly, where of course we would vote against.But I am perfectly aware of the laws of arithmetic. The two shareholders who hold 30% stake in Accor worn since the beginning of the project, saying it is not up to cash in the short term but to create value over time. I do not doubt that they have at heart to remain associated for several years in the capital of each of the two new companies. With regard to the ISP, I would have full discretion as to our involvement.

A council held Tuesday decisive

Accor has accelerated the study of the relevance of a split (with a later check services prepaid and other hotels). The group meets Tuesday Board of Directors, expected to be decisive on the issue.Mid-November, after its previous meeting, the council had said "satisfied with the progress of work" to formalize the project.

The fund Colony Capital and investment company Eurazeo, who own about 30% stake in Accor, there are the best way to enhance their investment. Gilles Pelisson, CEO of the group agreed with this idea. However, the ISP, the second largest shareholder with 7.5% stake, otherwise, officially now. In this context, the position of the six independent directors will be decisive. Unions are worried themselves for employment in hotels.

A study of CA Chevreux, hotels could represent 74% of sales for Accor this year, but only 39% of operating income.In case of division, according to the scheme proposed, the hotel would bring about one third of the group's debt, two thirds of returning to the emerging prepaid.

»COMPUTER GRAPHICS – Investment ISP

The proposed division of Accor moves its shareholders

"And soon it will be like Citroën: the air conditioning for 1 euro more. Where is it? ". On the automotive forums, the news did not pass. Porsche diffuse spot on M6, BFM TV, LCI, Paris Première and ITV to sell its Cayman and Boxster S? Almost unimaginable yet true.

For the first time in France and since mid-November, the Stuttgart manufacturer has opted for a TV advertising to sell a vehicle. His last appearance on the screen goes back to 2000 but at the time, it was a pub where Porsche boasted the success of the band!

This time, he must sell. This is why the German broadcasts a spot almost disappointing simplicity where a car rolls, filmed from all angles, with a traditional voice. Work is yet signed the chic Parisian agency Dufresne Corrigan Scarlett, who manages the brand communication for 10 years.Criticized on the form, she said it is difficult to advertise for a sophisticated sport when the Regulatory Authority's professional advertising bans motor noise or incentives to speed. "For designers, it's hell," says Olivier Bouas Lawrence for Development.

"Watch the video spot:

Despite the size of the challenge is that the agency has proposed launching a campaign builder, "because we've noticed that see a Porsche in motion is less frustrating than to see the frozen ice on paper" Franck Lachaize said innocently, and CEO of the agency. "Anyway, the issue is not whether the creation is good but if the message of accessibility of the brand is perceived, slice Bouas Lawrence Olivier.

Breaking the myth

The message in question is more surprising that the spot itself.Porsche has for the first time on television on a payment by installment. It is an offer of financing lease with option to purchase (LOA). The Cayman S is offered at 550 euros per month for 36 months after a cash contribution of 19,262 euros in first rent and then the final payment of a check for 32,436 euros. Total cost of vehicle: 71,693.22 euros TTC. The sales technique, based on that average range of manufacturers, shocking the purists.

For management marketing group, no controversy. "In the public mind, our prices are 20% to 30% more expensive in reality. With this LOA, we wanted to challenge, to prove that driving a Porsche is possible.It is true that not used to seeing it on the high end, but it must change, "is justified Henckes Colas, Head of Marketing of Porsche France.

Raking in the wider public

Since the launch of advertising, management chasing rumors circulating on the net, accusing her of selling Porsche cars and demystify the mark. "This is false. We do not allow ourselves to surrender. Moreover, the spots are very focused and does not concern the general public, "he defends Colas Henckes.

But the speeches can not hide reality. So far, the brand did not need to appear on TV to inspire envy. The crisis has changed things. Porsche should boost sales of its Cayman and Boxster S, segment 2 seater coupe and roadster in difficulty reflecting lower sales by 35% between 2008 and 2009."It is true that we must be more aggressive in times of crisis," says marketing manager, who welcomed the passage of the arrival of new types of customers despite a highly targeted media plan. "Television is a magical medium," says Franck Lachaize, director of communications agency.

Porsche is now obligated to match the methods of BMW, Mercedes and Audi, who compete in multiple segments. A shift in brand communication, which marks the end of an age-old marketing strategy based on discretion.

Spun off

This turn is motivated by the results fell into the red. In fiscal year 2008/2009 ended in late July, the German said sales fell by 12% to 6.6 billion euros. Production fell 27% to 76,700 cars and accounts have resulted in a net loss of 3.6 billion euros.

In addition to the crisis automobile manufacturer has trouble swallowing the loss of the battle he engaged in Volkswagen (VW) for the acquisition of the latter. It eventually will become VW owns 49.9% of Porsche by 2014. The failure of this merger has boosted the net debt from 3.1 to 11.4 billion euros in 2008/2009 due to the transfer of much of its options on VW shares for a value far below the purchase price. This deconsolidation, recorded in the accounts for 2008/2009, will continue. It will result in a loss of "several billion" in the year 2009/2010, according to Chief Financial Officer Hans Dieter Poetsch.

Only solution based on a recovery in sales "during 2010". To sell, must go on television. Even when called Porsche.

The ranking of colleges is a bit like the top 3 of world tennis: No. 1 (whether Federer in tennis or HEC in higher education) is rarely overthrown while the other two (Nadal and Djokovic or Essec and ESCP) shall be held in a handkerchief. The 2009 list of major business schools of Figaro (which this year 39 schools) did not mark a change from that of last year, the elite French business schools is its rank and maintains distance on its competitors . Things are moving instead in the top 8 because Euromed Management moved up one spot, placing themselves and now tied with Grenoble School of Management. It must be said that the school Marseille, which recently opened a campus in Marrakech, displays high ambition: to enter 2014 in the top 30 best business schools in Europe.The objectives of the school run by Bernard Belletante illustrate perfectly those of the schools' top of the basket ": international development. In this chapter, for the 2nd consecutive year, ESCP Europe, the five school campuses, is tied with ESSEC. Two points separate the total HEC.

Increase faculty

The prize for biggest jump back this year to the EM Strasbourg, winning seven seats and rose to 15th among major business schools, tied with ESCEM Tours-Poitiers. It is this leap particularly dramatic increase its faculty from 40 teacher-researchers in 2008 to 90 this year. Since the beginning, the Strasbourg institution also offers courses 100% bilingual English-French or Franco-German in the first year, reinforcing its image as an international school in the capital of Europe.Other progress to report, the Reims Management School, which accounts for three places better (9th).

New mastered

Conversely, some schools suffer declines in our ranking as the ESC Clermont, which gives 10 seats and settled into 29th position. It is true that many schools are entering this year and upset some hierarchies of mid-table. Include ISG Paris (39th), Advancia (31st), EDC Paris (36th) or CSEC (27th), who obtained the rank of master in 2009, awarded by the Helfer. The arrival of these two groups confirms the site – and merits – the model schools accessible after the tray. Number one in this category, IESEG consolidates its position in the top 20.The school, which won two seats, coming in 18th position, ahead of the ESC Lille, Rennes, or Dijon Troyes … Proof that schools in five years have earned their credentials.

Educational Initiatives

That leaves the ESC smaller in size, but regionally rooted, and that appeal to students seeking a coaching major and promotions reduced.Their educational initiatives are also assets, whether in the field of social responsibility and citizenship (humanitarian projects at ESC La Rochelle), disability (ESC Amiens) or Entrepreneurship (with Springboard Business at ESC Chambery). Whatever their size and position in the charts, however, these schools are judged by students and their parents on a single test in the coming months: their ability to integrate their promotions on a market l employment rather unfavorable for young graduates.

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