Ballmer changes speeches. Asked Thursday night during an annual conference organized by the Wall Street Journal, the CEO of Microsoft has significantly delayed its affiliates in the mobile phone. "We had the lead in software for phone" with Windows Mobile, Ballmer said. "We're not in advance. We have disappeared from the surface and we found ourselves in fifth place. This does not correspond to where we wanted and should be, "he added.
After having "missed a complete cycle," Microsoft wants to return quickly in the game. While the development of new operating system Windows 7 Phone continues, Steve Ballmer has taken over in late May, the mobile division. He wishes to apply the same revenue in PCs, where Windows 7 has managed to forget the disappointments of Vista. "The market is very dynamic, it is our chance.We have good ideas and good products coming, "he said. This new generation of phones, profoundly rethought, is expected by the end of the year.
According to Steve Ballmer, it is indeed not too late to regain seats in the mobile. The smartphone still represent only 20% phones sold worldwide, said it does Microsoft. For now, the group is activated to convince manufacturers, operators and developers to focus on its future platform payday advance. It is Orange, France, his partner at the launch. Side applications, the objective is "to first of the most popular on the iPhone," said Thomas Serval, Director of Platform and Ecosystem Division in France.
The task will not be easy.Microsoft will indeed be faced with competitors – Apple, Google and RIM – which have firmly established their smartphones to professionals and the general public. In 2007, Steve Ballmer did not seem worried. "There is no chance that the iPhone conquered a large market share. No chance, "he said. Since then, more than 200,000 applications have been developed for the App Store and nearly 50,000 for Android Market. And Microsoft needs must hurry to catch up.
Sidebar: The iPad? "A PC in fashion also questioned the iPad, and migration of users to touch pads, Steve Ballmer has clearly distanced itself from Steve Jobs, Apple's CEO. The iPad, he suggested, is a form of PC among others, only more "new and fashionable. Also, the tablets do not completely replace personal computers."The PC will change form [...], but people will always use more," said Steve Ballmer.