Archive for the ‘Uncategorized’ Category

Consumption: the French more and more frustrated

Posted in Uncategorized, home, people, resources, special by admin on September 28th, 2011 | Comments Off

The French have never been so pessimistic. A new study paints a bleak picture of the mindset of our citizens. A 88%, they are worried about the situation of their country. A 76%, they are also for their personal situation. "The opinion wins on several subjects, as if the French were more likely to want to stay out of the system," said Vincent Leclabart, head of the agency Australia and sponsor of a survey by TNS Sofres on the relationship between advertising and society.

"We are increasingly optimistic that the country itself," said Emmanuel Rivière, director of strategy at TNS Sofres opinion. But here, the curves converge dangerously pessimistic. The "pessimistic" and "pessimistic" for their personal circumstances have never been numerous. There have been two peaks in the past decade.In 2005, after the "no" to the referendum on the European Constitutional Treaty, and in 2008, due to post-election disillusionment. But after the fall of Lehman Brothers in September 2008, the financial crisis has clouded the picture further. This did not stop to think the French in 2009, consciously or not, the worst was over. They began to hope again. Only the current crisis of debt, at a time when unemployment rises and where growth vanishes, again plunging morale.

The study lists four stalls. In addition to the pessimism, the French won by a malaise that affects both their purchasing power and their relationship to politics and marketing. "The urge to spend is progressing, but the means are lacking, creating a frustration," said Vincent Leclabart. 56% of French people say and do not earn enough to live as they wish.Worse, four out of ten live hard and 27% admitted to frequently or permanently deprived for financial reasons.

63% indifferent and phobia

"These numbers are very important for a developed country, says Vincent Leclabart. A section of the population picks seriously. "This, in a few months of democratic maturity important for the country. But for the French political life is still boring to 42%. And they do not trust politicians to redress France.

In their world of consumption as the French drop. For the first time since the inception of the study eight years ago, the indifferent and opposed to the model "consummatory" the majority (63%). If love remains stable for brands, consumers believe that companies run to them and not their customers."It's about relationship, not product quality," says Vincent Leclabart. The French judge brands more invasive and less entertaining or convincing. Harshest techniques marketing are those who no longer want to spend, even if they can afford. A quarter of French would be disillusioned and when the poor are themselves the "unsubscribe", living hard and having more desire. The study concluded that "policies and brands do not seem to have changed relational mode. At a time when everyone theoretically has the means to express themselves, the opposite is often felt. "

ISF: last day to alleviate his note

Posted in Uncategorized, business, news, opinions, resources by admin on September 18th, 2011 | Comments Off

Until September 30, nothing is lost! There is still time to reduce the amount of the check to the Treasury for the ISF. To do this, most taxpayers will simply altruistic donation to an association of public utility, a research institution or higher education or artistic (non-profit and community service), or to a foundation academic example. They will benefit from an ISF reduction equal to 75% of the amount of their generosity (the gift is included in the limit of 45,000 euros). Their main concern in the coming days is to choose the institution they most want to help.

Other taxpayers prefer to invest in developing their heritage. To alleviate the ISF, they will be willing to take risks. For their salvation will come from SMEs.Taking an investment in an unlisted (eg during a capital increase), they are entitled to a tax reduction equal to 50% of their bets, capped at 45,000 euros. "For the first time this year, this tax benefit is granted subject to maintain this participation decade. The minimum period of detention was until 2010 only five years, "says Didier Orens, Director of Private Banking Palatine.

New deal to invest in SMEs

Unless you're used to playing the angel, or to have in its relations to an entrepreneur confidence eager to welcome new shareholders, it is very difficult to choose oneself society adequately. But sometimes private banks épaulent their clients in this process.Banque Palatine, for example, proposes to support film production, investing in a small business designed with the specialist who already operates its Sofica (companies that finance the film industry and provides a tax advantage for income tax) .

Last year, it was still possible to diversify risks and build on a number of SMEs both through a holding company that was responsible for selecting them. But the new rules imposed on these structures this year has had a dramatic effect: it creates it virtually over. Investors can not expect to reduce their ISF through them no fax cash advance.

To receive a turnkey management and a diversified investment must subscribe for units of FCPI (mutual funds in innovation) or FIP (local investment funds).If the fund is committed to devoting 100% of its portfolio in SME financing, the taxpayer is granted relief on ISF 50% of the amount subscribed. If the fund is content to place in non-listed 80% of its assets (the remainder is invested in money market investments in listed shares, bonds …), the tax benefit is "only" 50% × 80% 40% of the bet. In all cases, the economy of ISF is capped at 18,000 euros. The subscriber must keep its shares five years, but the actual duration of the investment is longer, sometimes over a decade … because you have to allow time for the manager to sell the participations in the capital of companies (with another fund, another group leaders.) and to reimburse the taxpayers as well. The new trend? Some FCPI FIP and invest in convertible bonds (non-listed course) issued by SMEs in obtaining financing."This is a solution increasingly demanded by business leaders because it prevents them from being diluted by new shareholders," said Fabrice Imbault, associate director at A Plus Finance. Another advantage: the FIP or FCPI know more precisely what date it will be refunded.

Among the FCIC that matured (ie, generally between seven and ten years after the purchase), some showing heavy losses. Others have preserved capital or even offered a capital gain of 10% to 50% throughout the period (excluding tax benefit and entrance fees). How to sort the wheat from the chaff? "The most important is that the manager has a sufficient deal flow, that is to say that SMEs seek the spontaneously when accessing finance. This implies that it is known entrepreneurs or intermediaries who advise them, "said Fabrice Imbault.Because for the money, good "records" of investments are not so numerous. And they are coveted.

The Paris Bourse ends up but the nervous

Posted in Uncategorized, economy, international, money, online by admin on September 15th, 2011 | Comments Off

The Paris Bourse was able to string together a second consecutive increase session on Wednesday. The CAC 40 closed up 1.87% to 2949.14% points. Like him, Frankfurt and London end of respective increases of 3.23% and 1.02%. Milan won 2.69% and 2.70% Madrid.

But these sharp increases conceal a very strong tension that dominated the entire session, enhanced by the excitement of Wall Street in the afternoon. The indices have been a roller coaster, changing direction at the rate of market rumors regarding the euro area.For example, one on a veto of Austria to strengthen the European support fund, has reduced the CAC in the afternoon, before being denied and allow a rise in prices.

Operators have reacted strongly to all new they had prior to the call for debt in Athens tonight, between the Greek Prime Minister George Papandreou, French President Nicolas Sarkozy and German Chancellor Angela Merkel. They expect this meeting to real progress on the issue of Greece's debt.

The Polish Finance Minister, whose country holds the rotating presidency of the EU, has poured oil on the fire by stating that Europe was "in danger". Conversely, José Manuel Barroso has played the appeasement card confirming the presentation of a study on options for the creation of Eurobonds, desired by the market mechanism guaranteed online personal loans.Pending possible support more concrete, Chinese Premier Wen Jiabao in turn referred to a strengthening of Chinese investment in Europe.

Side values, the banking sector has best illustrated the nervousness of investors. Despite degradation by Moody's debt of Societe Generale and Credit Agricole, and the maintenance of a negative watch for BNP Paribas, the banks had continued to rebound early in the day. But the trend was reversed late in the session. Finally, BNP Paribas 3.93% drops to EUR 26.90 and signs the worst performance of the CAC. Societe Generale lost 2.88% to 17.38 euros (the share was still over 8% in half an hour of closing). Crédit Agricole manages to stay in the green of accuracy (1.22% to 5.21%).

Areva decline (-2% to 20.58 euros) despite the announcement by the BBC of an order of over one billion euros by EDF (3.20% to 19.98 euros).Michelin, which maintains its targets for 2011, gaining 5.13% to 46.49 euros.

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Week at high risk for banks

Posted in Uncategorized, features, news, people, publications by admin on September 12th, 2011 | Comments Off

During the weekend, Moody's and the three banks involved have declined to make any comment.

The Perfect Storm market, this change of note, even anticipated, will be a blow to those banks seeking to reassure investors about their ability to refinance. The climate is harmful: the action of Societe Generale, the most attacked by the markets, has lost 56% since January 1, BNP Paribas, Credit Agricole and 37%, 43%. The European banking index at the same time dropped by 35%.

Troika in Athens

The tension is escalated Friday when the very orthodox chief economist at the European Central Bank (ECB), the German Jürgen Stark, resigned to show his disagreement with the assistance provided by the Mint of the fragile the euro area, including Italy and Spain, as a redemption of their bonds on the market.To make matters worse, banks are reluctant to lend to each other. Deposits from day to day banking in the euro area with the European Central Bank (ECB) are at record levels.

This week, representatives of the troika (EU, IMF and ECB), to oversee the accounts of Greece, it will return. They had left unexpectedly in early September, saying that Athens had not fulfilled its promises in terms of privatization and economic reforms. The Greek government has given additional pledges Sunday and EU Commissioner Olli Rehn said he was confident in the prospect of an agreement by the end of the month. Time is short indeed: Greece is in dire need of approval from the troika to receive a new tranche of EUR 8 billion taken from the first aid plan in 2010. A refusal would mean the default.Banks that have lent money, would suffer, while heavy losses.

In this context, the debate rages about whether European banks, which hold their balance sheets in packages of loans to countries in fragile states in the euro area are adequately capitalized.

August 27, Christine Lagarde, the executive director of the IMF, had felt it was "urgent" that the European financial institutions reinforce with new capital. Saturday, it reduced his remarks, adding that the figure of 200 billion euro recapitalization needs of European banks was only a preliminary estimate "under discussion" …

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Europe is complaining about access to China

Posted in Uncategorized, business, economics, money, special by admin on September 10th, 2011 | Comments Off

Year after year, the situation is more bitter and alarmist. The Chinese market is becoming less hospitable to foreign companies. In its annual report, the European Chamber of Commerce in China believes that despite promises, Beijing multiplies the obstacles. "Recent measures limiting further opening the market to raise questions about the desire to create for all market players sustainable opportunities," says the EU document.

Catalogue of Foreign Investment released this year by the Chinese government is full of examples. Notably in the "green" high priority posted in Beijing. Foreigners are worried about being de facto excluded from the promising area of ​​"clean energy".Thus, the joint venture manufacturer of components for cars running the "new energy" power in the first place can not be held at 50% maximum by foreigners. The same goes for offshore wind turbines. In a more general, significant obstacles still exist in the sectors of construction, automotive, financial services and telecommunications.

A perfect expertise

If the Speaker of the House, Davide Cucino, welcomed the objectives of 12th five year plan endorsed this year by Beijing, which focuses on the development of domestic consumption and services, he regretted that "some of these priorities will not reflected in the texts governing foreign investment. " And, while "European companies have a perfect expertise and technology" to address these areas of effort.Surveys of members of the House reflect the anxiety room. Some 43% of them believe that the measures taken by Beijing are discriminatory to foreign firms, against 33% last year. And 46% – against 36% last year – believe that this situation will continue at least in the next two years.

At a time when the general economic downturn makes the dynamic even more indispensable terrain Chinese, Europeans and Americans want Beijing transforms good intentions into action. As for improving market access for public bids – estimated at one trillion dollars annually, which is slow in coming, as deplored by Davide Cucino.

Tobacco taxes, overtime: what changes

Posted in Uncategorized, economic, economics, international, technology by admin on August 25th, 2011 | Comments Off

While the public debt crisis shakes the euro area, France announced a new set of austerity measures. Goal: save 1 billion euros in 2011 and 11 billion in 2012 and thus reduce the public deficit to 3% of GDP in 2013. The government has set itself the "new challenge" to reach a deficit of 4.5% of GDP instead of 4.6% initially referred to "secure our path against any additional hazard growth and take care not to break the engine of growth, "said Prime Minister Francois Fillon.

The government downgraded its growth forecasts: this year, French GDP to increase by 1.75% against 2% originally planned. The same progression, 1.75%, is expected in 2012 against 2.25% previously expected.

The new measures

To achieve these objectives, Prime Minister François Fillon unveiled on Wednesday a new set of austerity measures. Most were expected. But Fillon said part of some key measures announced and others that had not been discussed so far.

– A tax on high incomes: it will be 3% income tax reference (capital and labor) from 500,000 euros.

– Increase of 1.2% of payroll taxes on capital income. Until now, property income (interest, dividends, life insurance products) were subject to social security contributions up to an overall level of 12.3%. This rate will increase to 13.5% and will apply to income in 2011."These households are mainly those whose standard of living is higher," insists Matignon.

– Overtime: The government has decided to reinstate the overtime in the Schedule of nationwide reduction of "maintaining the specific tax and social benefits," said the Prime Minister. Specifically, this measure will not change for employees whose net pay is not reduced and that the tax will not be increased. For employers, they will continue to benefit from the exemptions from overtime under declared but will have their planed reduce charges on low wages.

"This is not in any way to challenge the law Tepa who works overtime an instrument for business flexibility and purchasing power of employees," said François Fillon.This provision will be included in the draft budget law for 2012 Social Security to be debated in Parliament in the fall. It shall come into force on 1 January next year and will generate 600 million euros in revenue from additional contributions.

– Changing the taxation of real estate capital gains: is the measure that will bring the most in 2012 with an estimated saving of 2.2 billion euros. It is a measure that will bring the most to the state. It affects the owners of second homes, rental properties, building land or vacant. Until now, capital gains realized on the sale of immovable property (excluding principal residence) are taxed at 19% (plus payroll taxes). But the gain was undergoing a reduction of 10% per annum from the fifth year of detention.In the end, beyond 15 years in prison capital gains realized on the sale of these goods were therefore exempt from taxes. The government decided to abolish this reduction of 10% and derogatory "to tax real estate gains actually realized, after controlling for inflation no teletrack payday loan." Specifically, a tax of 19% will therefore apply to the capital gain, derived from the inflation recorded since the date of acquisition. Small clarification: This measure takes effect from the sales made after August 24, that is to say … Today!

– A new "movement of the plane" 10% of the score of tax loopholes already reduced much of last year.Are concerned and niches favoring certain investments overseas, investment in rental housing (Scellier) or the tax credit on equipment green.

– The rising price of tobacco, alcohol and soft drinks: Tobacco prices will increase by 6% in October and again in 2012. Taxes on spirits will be increased by 90 cents per liter. Wines, rums and regional productions are not affected. With the same public health argument, a tax 'anti-obesity "on soft drinks will be introduced next year, the benefit of the social security. Mentioned several times over the past years, this project had so far been held in check by the food industry.

– The complementary health will be more severely taxed to report 1.1 billion euros in 2012.Even non-existent a year ago, the tax which perform mutual and private insurers on Contracts for additional "responsible" will double to 7%.

Contracts for Health "responsible" people do not pay deductibles (1 euro per visit, 50 cents per box of medicine …) or supplements for consultations with specialists outside managed care, and do not set their contributions according to the health of the insured. They represent over 90% market share. There is no doubt that further protest and say forced to raise their prices after this. To maintain a – small – incentive for this type of contract, the contract tax "not responsible" will she, range from 7% to 9%.

– The corporate tax will be amended to harmonize the rules with Germany.The government will propose the harmonization of the report deficits in terms of corporate taxes with the rules in force in Germany. Paris and Berlin had already announced their intention to create a "common corporation tax" in 2013.

– Increased social package of 6% to 8%. The social package is a levy paid by the employer on the amount it pays its employees under the employee savings plan (participation, sharing …). Currently 6%, this package will be raised by 2 points, rising to 8%. The social package was created in 2009 and raised by 2 points every year since. This should bring 400 million euros in savings.

These measures will be proposed to parliament next week for debate in early September and be implemented quickly.

The case of addiction, however, should suffer from this new austerity plan."Addressing this issue in the economic and financial climate is not responsible," said the Prime Minister.

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Goldman Sachs: the new lawyer worries

Posted in Uncategorized, life, news, publications, resources by admin on August 24th, 2011 | Comments Off

While many criminal investigations are underway in the United States against Goldman Sachs, the management of the investment bank is taking the lead. Concordant sources, its chief executive, Lloyd Blankfein, has hired Reid Weingarten, a lawyer outside the company. The establishment said that such recruitment is not exceptional. Thus, a spokesman for the group stated that: "As is common in such situations, Lloyd Blankfein and other members of society must be heard as part of an investigation by the Justice Department U.S. response to the issues raised by a report (of a commission of inquiry of the Senate) have hired a lawyer. "

But in exchange, the reaction was particularly violent: the title of the bank plunged 4.7% to 106.51 dollars on Monday.The action that had opened up a hook at the very end of the session in the wake of the announcement by Reuters, the recruitment of Reid Weingarten. The decline then continued as in trade after the market fell to 105.45 dollars. The markets are worried because of legal troubles that will face the bank and could affect the company and its future profits.

Profile Reid Weingarten feeds the fears of Wall Street

The profile of the chosen lawyer, Reid Weingarten, fueling fears of investors. The latter is one of the most renowned lawyers in the defense of white collar crimes. He has defended the former CEO of WorldCom, Bernard Ebbers and former CFO of Enron, Richard Causey credit reports free. Both men are currently incarcerated for fraud.Reid Weingarten recently said to be "used to defend difficult cases where my clients are hated by all." He has also defended including the former legal adviser to the U.S. energy broker Tyco, former executive director of classifieds site Monster.com employment and CEOs of U.S. Neteller online banking and the reinsurer Gen Re . All suspected fraud, tax or other.

After being hired by executives of Goldman Sachs, some are asking: "Why hire someone like that?" And for them, "it means only one thing: they take the matter seriously."

Goldman Sachs is not his first brush with the law. Accused of misleading its customers at the height of the crisis, the bank had paid $ 550 million in June 2010 to settle a complaint by the U.S. authority to regulate stock exchanges (SEC).And recently, the U.S. Senate issued a 650-page report very critical of the bank for its handling of the subprime crisis. The Justice Department is also continuing its investigation into Goldman Sachs and questions about its activities and its role in financial crisis. The bank is particularly accused of misleading its customers shortly before the outbreak of the financial crisis. She also denies two years of accusations of fraud and conflict of interest.

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Wall Street ends lower, weighed down by the European

Posted in Uncategorized, business, economic, resources, technology by admin on August 17th, 2011 | Comments Off

Wall Street was unable to string together a fourth consecutive session. The New York Stock Exchange finished lower on Tuesday: according to preliminary figures, the Dow Jones gives 0.68% to 11,405.25 points and the Nasdaq, dominated by technology, 1.26% to 2523.11 points. After opening down, the markets have increased their losses after the meeting, much anticipated, between German Chancellor Angela Merkel and French President Nicolas Sarkozy, Around 20 hours (French time), the Dow Jones lost 0.89% to 11,380 , 46 points after hitting a low of 11,292.63 points. The Nasdaq loose in turn 1.45% to 2518.22 points.

The ads at the end of the Franco-German summit failed to reassure the markets, concerned about the contagion of the crisis of debt in the euro area.Angela Merkel and Nicolas Sarkozy called for a "real governance of the euro area", the introduction of golden rule of balancing the budget in national constitutions and a tax on financial transactions. They, however, repeated their opposition to the creation of Eurobonds. These must be the "culmination of a process of integration and not a prerequisite," said Nicolas Sarkozy. For the French head of state, they would, in addition, "serious danger" to the most stable countries such as Germany and France.

After the meeting, European markets ended on a note hesitant. The euro was briefly argued against the greenback before going down. The European currency traded at 1.4402 dollars around 21 hours, down 0.21%, after reaching 1.4471 dollars in the wake of Franco-German proposals.Oil markets, a barrel of "light sweet crude" for September delivery closed lower. He lost $ 1.23 to 86.65 dollars. The September Brent sold his part of 0.4%, or 44 cents to 109.47 dollars.

European growth disappoints

The bad mood also follows the publication of European indicators disappointing that send negative signals about the health of the euro area. Germany, European locomotive, reported a surprise slowdown and sharp growth in the second quarter. The entire euro area saw growth of 0.2% after increasing 0.8% in the first quarter.

Two good news though: the rating agency Fitch affirmed the "AAA" rating on U.S. debt, along with a stable outlook. The Federal Reserve also reported industrial production rose higher than expected for the month of July.It advances by 0.9% thanks to the automotive sector and the heat wave that has boosted the use of air conditioners and thus power consumption.

The release of housing starts, down 1.5% in July, but confirmed the slump. The number of building permits has meanwhile Contracted 3.2%. As for import prices, they recorded an unexpected rebound, while export declined.

Values ​​to follow

On the corporate side, Home Depot (5.31% to 33.13 dollars) has issued a profit better than expected in the second quarter, while Wal-Mart (3.87% to 51.95 dollars) recorded a further decline in sales over the same period. The retail giant has nevertheless issued a profit and a turnover up more than 5%.

Agilent Technologies (-2.48% to 36.57 dollars) reported Monday after-hours trading from a profit of $ 330 million, or 92 cents a share, in the third quarter, up 62% The number of Business was up to 1.69 billion.

Berkshire Hathaway (-0.90% to 107.623 dollars) would have taken a stake in the retailer Dollar General (4.94% to 33.78 dollars).

Dell (1.94% to 15.80 dollars) has a higher than expected for deuxtrième quarter. It reached $ 890 million, up 63%. Saks (-4.63% to 8.77 dollars) has warned that he would discuss the fall "with a bit more caution" in light of general concerns about the economic recovery. The group, however, reported a loss of $ 8.4 million in the second quarter, against 32.2 million last year. Its quarterly revenue was also up 13% year on year.

Despite sluggish growth, employment improves

Posted in Uncategorized, features, international, news, resources by admin on August 14th, 2011 | Comments Off

It's the only bright spot in the dark landscape cyclical French: the labor market continued to regain strength. In the second quarter, 68,300 jobs were created in the nonprofit sector. This is 10,000 more than in the first quarter.

The tertiary sector contributes almost exclusively to these creations (57,200 jobs), the industry confirms his recovery: 6600 jobs were created in this sector, according to Insee. This is his second consecutive quarter of growth. "This sector lost jobs every quarter since 2001," says INSEE.

Only government minister to be able to celebrate yesterday, Xavier Bertrand (Labour, Employment, Health) welcomed that "210,600 jobs a year (have) been created." He sees "a positive signal about the vitality of the real economy." This movement is all the more surprising that growth has been sluggish in recent months.

"You have to look at the figure of 0% over the period issued yesterday: considering the annual growth and relating to the last four quarters, we see that the quarterly growth rate is invariably French 0.4%, says Frédéric Gonand, associate professor of economics at Paris Dauphine. This shows that even with 1.6% annual rate, which corresponds to its potential growth, France is creating jobs. "

According to Dares, the index of the basic monthly wage (SMB) increased by 0.6% in the second quarter, representing an increase of 2.1% over one year. This significant increase of basic wages does not mean a sharp increase in the purchasing power of households. In the second quarter, prices rose 0.5% year on year and they operate around 2%.The purchasing power has improved very little, which explains the weakness of consumption in recent months.

Disinflation energy

But-and this is another rare good news in the farm figures released yesterday, according to Insee, the consumer prices fell by 0.4% in July. A decline mainly due balances but also by the expansion of energy prices. Under these conditions, if the job market continues to grow at the same pace as earlier this year, the disposable income of households could improve a little.

"Disinflation energy currently underway should provide some support the purchasing power of households," say economists at Natixis.The main pillar of the French economy will be a little stronger in the second half, provided that the fiscal savings provided by the government do not result in a tax grab too much, the experts continue to Natixis.

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The course crazy rumor that rocked Société Générale

Posted in Uncategorized, economic, finance, online, technology by admin on August 12th, 2011 | Comments Off

It all starts in late July in the French newspaper Le Monde. In a lively pen, "Philae" tells, in twelve parts, how a role play between two traders who are bored leads to rumors of a plot against Angela Merkel and the euro, all on the eve of elections French law of May 2012 ….

In this series of summer, we follow the wanderings of a young journalist from the Wall Street Journal sent to Frankfurt, headquarters of the European Central Bank and the financial hub of Germany. The names of the characters in the story are well known: Bruno Le Maire, portrays in Germanophile finance minister, Mario Draghi, Governor of the BCE, to the old speculator George Soros. On the agenda of the masters of the economy, threats to Societe Generale, next target of a takeover bid, and the Italian bank UniCredit.Their exposure to Greek debt fueling concerns.

Although it is amazed by the accuracy of the descriptions and the likelihood of situations, the informed reader understands that this is a fiction. In August 2011, Bruno Le Maire is not finance minister, but of Agriculture, and Italy's Mario Draghi has not made the head of the ECB, which is still headed by Jean-Claude Trichet.

On a rumor of a fall fiction real

It seems, however, whether this summer series that has inspired the fictional journalists Mail on Sunday, the Sunday edition of the Daily Mail for a story published Sunday catastrophic. In this paper, Simon Watkins and Dan Atkins have Societe Generale "at the brink of bankruptcy after terrible losses from its exposure to the Greek debt" and UniCredit "could collapse so similar" to the French bank.

The journalists added that "David Cameron has interrupted his vacation last night [Saturday, ed] to discuss the situation with Nicolas Sarkozy", a fact that has not been confirmed but exists also in the series of daily French.

Listed on online sites such as CNN mentioned on many forums, Twitter by many users, copied on blogs, the article from Monday, August 8 heat the rumor machine. Many elements accrediting effect the veracity of the article in the Mail on Sunday: Societe Generale is very exposed to the Greek crisis. August 3, his boss Frédéric Oudéa announced quarterly earnings down after a depreciation of 395 million euros for the shares of Greek states.

Wednesday morning the rumor that the company would be general in a situation so serious that the French government should intervene to save her is growing the market. The surprise announcement of a meeting at the Elysee Palace on the financial situation in the morning is a bombshell, and credibility to the words of the Mail on Sunday. The lack of communication officers of the Societe Generale does not help.

Meanwhile, as the stock market collapsed and with it the other financial stocks. At the heart of a black session, rumors succeed: France could lose its triple AAA, the government must save the banking system …

Only the evening that the management of Societe Generale denounces rumors and application to the financial markets opened an investigation into the launch of these sounds.But the damage is done: the bank saw its stock melted from 14.7% in one trading session.

A series of unexplained errors

Several questions remain: how an article in the Sunday edition of a tabloid, usually specializing in photographic study of cellulite British starlets, he could be taken seriously and set fire to the stock market ? How is it also possible that the two journalists of the text may have been confused, which to be inspired by what has been a fiction?

The text of Philae is, indeed, confusing realism. Hidden under the pseudonym, a journalist from the Tribune, Brussels correspondent of the daily economic, and whose employment by the evening paper did cringe at the writing of the World.A French bank would also indignant at the tone of the newspaper that gave off the soap truth, so much so that the newspaper added from 1 August 1 line warning: "Le Monde reminds its readers that situations, facts and figures reported in this fiction is imaginary and should not be taken as an expression of reality. "

There are no quotes in the article by Watkins and Atkins, which are directly drawn from the World Series, but the charges against SocGen and UniCredit, and the words of the intervention of Nicolas Sarkozy to be found in both documents. The Daily Mail has deleted Article guilty of its online site and apologized, acknowledging that the paper was based on "false information". Thursday noon, the Cac 40 fell below the symbolic threshold of 3,000 points, while Societe Generale fell by 7.26%.