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"If your forget you Papi, did you not understand!" This is the slogan that the Feast of grandfathers proudly looks for Sunday, October 2. This annual event occurred in 2008 reflects the growing weight What grandparents grandmothers are celebrated in France on the first Sunday in March since 1987 not only in the family hierarchy but also in the population. In fact, 50% of those age 55 have at least one small child bad credit personal loan lenders. "Women are becoming grandmothers at 54 years on average, while men are becoming grandparents at age 56," says Sophie Schmitt, founder and CEO of Seniosphere, a consulting firm in strategy and marketing on the target of baby Boomers and seniors.

Poster of the 2011 edition of the Festival of grandfathers. DR.

The French have never been so pessimistic. A new study paints a bleak picture of the mindset of our citizens. A 88%, they are worried about the situation of their country. A 76%, they are also for their personal situation. "The opinion wins on several subjects, as if the French were more likely to want to stay out of the system," said Vincent Leclabart, head of the agency Australia and sponsor of a survey by TNS Sofres on the relationship between advertising and society.

"We are increasingly optimistic that the country itself," said Emmanuel Rivière, director of strategy at TNS Sofres opinion. But here, the curves converge dangerously pessimistic. The "pessimistic" and "pessimistic" for their personal circumstances have never been numerous. There have been two peaks in the past decade.In 2005, after the "no" to the referendum on the European Constitutional Treaty, and in 2008, due to post-election disillusionment. But after the fall of Lehman Brothers in September 2008, the financial crisis has clouded the picture further. This did not stop to think the French in 2009, consciously or not, the worst was over. They began to hope again. Only the current crisis of debt, at a time when unemployment rises and where growth vanishes, again plunging morale.

The study lists four stalls. In addition to the pessimism, the French won by a malaise that affects both their purchasing power and their relationship to politics and marketing. "The urge to spend is progressing, but the means are lacking, creating a frustration," said Vincent Leclabart. 56% of French people say and do not earn enough to live as they wish.Worse, four out of ten live hard and 27% admitted to frequently or permanently deprived for financial reasons.

63% indifferent and phobia

"These numbers are very important for a developed country, says Vincent Leclabart. A section of the population picks seriously. "This, in a few months of democratic maturity important for the country. But for the French political life is still boring to 42%. And they do not trust politicians to redress France.

In their world of consumption as the French drop. For the first time since the inception of the study eight years ago, the indifferent and opposed to the model "consummatory" the majority (63%). If love remains stable for brands, consumers believe that companies run to them and not their customers."It's about relationship, not product quality," says Vincent Leclabart. The French judge brands more invasive and less entertaining or convincing. Harshest techniques marketing are those who no longer want to spend, even if they can afford. A quarter of French would be disillusioned and when the poor are themselves the "unsubscribe", living hard and having more desire. The study concluded that "policies and brands do not seem to have changed relational mode. At a time when everyone theoretically has the means to express themselves, the opposite is often felt. "

During the weekend, Moody's and the three banks involved have declined to make any comment.

The Perfect Storm market, this change of note, even anticipated, will be a blow to those banks seeking to reassure investors about their ability to refinance. The climate is harmful: the action of Societe Generale, the most attacked by the markets, has lost 56% since January 1, BNP Paribas, Credit Agricole and 37%, 43%. The European banking index at the same time dropped by 35%.

Troika in Athens

The tension is escalated Friday when the very orthodox chief economist at the European Central Bank (ECB), the German Jürgen Stark, resigned to show his disagreement with the assistance provided by the Mint of the fragile the euro area, including Italy and Spain, as a redemption of their bonds on the market.To make matters worse, banks are reluctant to lend to each other. Deposits from day to day banking in the euro area with the European Central Bank (ECB) are at record levels.

This week, representatives of the troika (EU, IMF and ECB), to oversee the accounts of Greece, it will return. They had left unexpectedly in early September, saying that Athens had not fulfilled its promises in terms of privatization and economic reforms. The Greek government has given additional pledges Sunday and EU Commissioner Olli Rehn said he was confident in the prospect of an agreement by the end of the month. Time is short indeed: Greece is in dire need of approval from the troika to receive a new tranche of EUR 8 billion taken from the first aid plan in 2010. A refusal would mean the default.Banks that have lent money, would suffer, while heavy losses.

In this context, the debate rages about whether European banks, which hold their balance sheets in packages of loans to countries in fragile states in the euro area are adequately capitalized.

August 27, Christine Lagarde, the executive director of the IMF, had felt it was "urgent" that the European financial institutions reinforce with new capital. Saturday, it reduced his remarks, adding that the figure of 200 billion euro recapitalization needs of European banks was only a preliminary estimate "under discussion" …

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Worn since last May by the strong current created by the bursting of the "case DSK", the national daily general news continue to surge. In June, France paid the dissemination of Figaro, which keeps its place as the first national daily, has increased by 2.68% over the same month of 2010, the World 2.06% and Liberation of 0.80%, according to monthly reports filed by publishers to OJD.

The data disclosed by the monitoring body of the press in France also show that only three titles, which is in addition the business daily Les Echos, finally take their game in the first half. From January to June, the spread paid France's Liberation, headed since February by Nicolas Demorand has increased by 4.97% over the same period last year, reaching 118,416 copies.The World has gained 2.66% to 293,650 copies. The media group controlled by the trio "BNP" (Pierre Berge, Xavier Niel and Matthew Pigasse) announced Friday that he expected an operating profit in 2011. In the first half, the group Le Monde "reported an operating profit of 2.3 million euros," he said. For its part, Le Figaro, which prepares a modernization of its formula to the end of September, has remained in the lead with a paid circulation of 326,490 copies, France, an increase of 1.21%.As for the special daily Les Echos group LVMH, the increase was 1.49% (121,956 copies).

Sharp decline in "France-Soir"

In contrast, all other securities of national daily press recede in the first six of the year: -7.53% for equipment (273,157 copies), -5.12% for La Tribune (65 445 ex.) – 3.69% for Le Parisien (290 690 ex.) -3.04% for Today in France (159 291 ex.) and -2.09% for the Cross (95 669 ex.). The fall of the highest returns to France-Soir that loses -12.10% to 63,741 copies. The title was placed last Monday in backup process for four months by the Commercial Court of Paris. Controlled by Alexander Pugachev, France-Soir has achieved a turnover of 17 million euros in 2010 against 9.6 million in 2009. At the same time, operating income totaled a loss to -31 million euros (-12.9 million against in 2009).The first half of 2011, its sales totaled 6.1 million euros for an operating result of -12.8 million, according to data reported earlier this week by its shareholder.

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Partially back on the device exemption from overtime? This is one of strong measures to which the Prime Minister would consider as part of austerity measures he is about to announce Wednesday. In any case, it would have given Monday to Jean-Claude Mailly, general secretary of FOR, it has had a long line as part of budget preparation for 2012. "Francois Fillon told me that his services reflected on an application of exemptions from whistle to the level of overtime done," says the secretary general of TF. In other words, the relief granted to businesses would be decreasing with the number of overtime worked.

Such a reform would be a way to go very smoothly on a system condemned by unions but emblematic of the early five-year term of Nicolas Sarkozy.It would also bring hundreds of millions of euros in state coffers – the contribution holiday costs more than three billion a year to Social Security – without too much strain on the purchasing power of employees. It is ultimately the only confidence that François Fillon was permitted. "It was not for him to test a range of measures," says one of his advisers. Most of the time, the Prime Minister has therefore merely listen to what his interlocutors have to say.

"Protecting Growth"

Jacques Voisin was the first to meet Sunday with the prime minister. The chairman of the CFTC asked François Fillon that the measures he is about to take are "consistent with the growth and equitable" and they have no "impact on employment and social minima ".Jean-Claude Mailly for its "push" two major points in his eyes: "the preservation of public services and the protection of collective action," such as tax benefits to the issuance of food stamps or the implementation of complementary health.

In his meeting, François Chérèque for his part stressed "the need to implement measures of social support to employees and businesses to avoid blockage of the economy." The leader of the CFDT has once again required the creation of an additional tax bracket for the highest income or the conditioning of exemptions from VAT and social security to the requirements on employment and wages.The Prime Minister, who undertook to study these proposals, agreed that it was "important to protect growth, small businesses and employment, and support the most disadvantaged," reports the CFDT, which "oppose any questioning of social benefits for savings."

After discussing the budgets of social security and local authorities, François Fillon has finally confirmed Laurence Parisot, the president of MEDEF, it would be "very attentive to SMEs and business conditions."

Gold endless chain of historical records. On Wednesday, a day marked by a new slump in stock markets, gold futures have surpassed for the first time in history the threshold of 1800 dollars to 1801 dollars an ounce, up 3% on the New York Commodities Exchange (Comex). Spot prices have touched the session 1796.86 dollars an ounce. Expressed in euro, they also reached the historic high of 1,255.89 euros per ounce.

Since the rating is downgraded the sovereign debt of the United States by Standard and Poor's Friday, gold benefits from a surge in risk aversion. "Investors are panicking, they lost all their bearings," said Djillali Hacid, technical analyst at XTB France. As the equity markets, traders do not seem convinced by the various rescue plan intended to secure the sovereign debt, in Europe and the United States."For investors, there is no way for these debt problems. What is proposed is that tinkering is not reassuring and that does not seem able to avoid contagion, "says the analyst. Evidence of the distrust of the operators, the gold had increased its earnings even as the President of the European Central Bank (ECB), Jean-Claude Trichet, suggested that the bond buyback program could resume in support of the Spain and Italy, two countries under pressure from the markets paydayloan.

In addition to fears of contagion gloomy growth prospects in the world and especially in the United States where poor indicators are linked in recent days.

In this context trouble, investors consider gold as a safe haven that allows them to cope with economic uncertainty and turmoil in the bond markets.However, riskier assets suffer warning signs that multiply in the global economy, suggesting a slowdown in growth. Oil is one of those sensitive assets.

Soaring gold prices will last

For the coming months, so difficult to imagine a sudden drop of the metal king. The upward pressure is reinforced by the central bank buying. That of South Korea said Tuesday it had bought 25 tonnes of the precious metal on world markets between June and July, a first in thirteen years. In addition, "the attraction of gold is enhanced by the fact that no central bank has control of its course and can not intervene to limit its power," unlike the refuge currencies such as the Swiss franc and the Japanese yen, said Kathleen Brooks, an analyst at Forex.com.

"The growth potential of the gold is enormous.There is not for everyone and if anyone wanted to buy did, prices would rise even higher, "says one in XTB.

For the United States

"The direct consequence of the loss of" AAA "rating is going to be the most difficult to borrow, says Dominique Roux, professor of economics at Paris Dauphine. Interest rates will therefore rise. "The movement may be modest, however: despite the rumors of degradation rates of long-term interest Americans were still very low Friday. "The rating agencies do not set interest rates, although they may have an influence," Augustin Landier tempers, professor at the Toulouse School of Economics. In April 2002, Japan lost its rating "AAA" and the impact remained limited. Above all, the United States remains a country apart. "Today, the U.S. Treasury issues debt, which was bought by the Federal Reserve, the U.S. central bank.It is therefore run the printing press, "says François Chaulet, associate director at Montsegur Finance. Another consequence, some bond managers could be forced to sell U.S. debt because they are forbidden to hold securities other than "AAA".

For European states

Europe has its own concerns of public debt, particularly in Spain and Italy. However, some might find of interest. "There is a" AAA "less and there could be a technical delay of the remaining debts still having this notation," Judge Francis Soler, credit manager at Edmond de Rothschild IM. This is the case of Germany, but also of France.And S & P affirmed the ratings for France online payday loans.

For financial markets

"Markets do not expect the decisions of rating agencies to react," said François Chaulet. The deterioration of the American note was expected, which partly explains the decline in recent days. "It is the accumulation of bad news, especially the concern about future economic growth in the United States, which led to a drop of this magnitude of global exchanges, said Jerome Vineria, an analyst at IG Markets Markets. These elements are still there, implying that markets should remain volatile in the coming weeks. "But the bad news today all seem familiar. And a real international coordination could change the movement."If Monday's session can still be difficult, I think, however, that the balance of the week in Paris could be positive," Jerome Vineria ventures.

For households and businesses

For U.S. households, the main risk would be higher interest rates. Companies will also be affected by the rising cost of credit, but they could also benefit by acting as a hedge against weak states. "Today, many companies appear financially stronger than the most fragile states," Francis Soler edge.

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It's a real competition gigatisme. After the announcement by Prince al-Walid to build a tower more than a thousand feet high, the Burj Dubai skyscraper almost seem "small." Yet, this tower, which rises to 828 meters currently holds the record for the tallest tower in the world. And the number of buildings approaching that height now record, will increase in coming years.

The popularity of the towers is very strong especially in emerging countries, which will soon appear three new skyscrapers lying in a range in height from 500 to 800 meters. Symbols of modernity and economic development, they show by their names prosperity of their city or country. The Makkah Clock Royal Tower (601 m) should be opened in Saudi Arabia at the end of this year.The draft Jakarta Tower (588 m) in Indonesia, launched in 1997, should finally set up in 2012. As for the tallest tower in China, the Shanghai Tower (632m), with completion scheduled for 2014.

United States, where the tallest buildings are just above half a mile, top of a building 541mètres should dominate the sky in 2013. This is a skyscraper built on the ruins of the World Trade Center.

Despite a sales increase of 3% to 7.9 billion euros in the first half and stable at 4.4 billion euros in the second quarter, Lafarge reported income down sharply from 34% to 260 million euros in the first half. The group warned that inflation and exchange rate effects will weigh on annual results. "The sector is still affected by high inflation and the absence of global recovery in developed countries," said Bruno Lafont, CEO of Lafarge, said in a statement.Half-year net income was, indeed, benefited last year, a gain of 160 million euros after selling its 17.28% interest in the Portuguese group Cimpor.

Weighed down by a huge debt of 14 billion euros, the rating agency Standard & Poor's has pushed the note of cement to the level of speculative transmitter – Lafarge claims to be "on track" to meet its debt reduction target of at least two billion euros in 2011. Two weeks ago, the group sold its gypsum in Europe and America in the Belgian Etex to € 1 billion (enterprise value) and they could sell in North America and Asia.In the second quarter, the group achieved 50 million savings in structural costs, $ 100 million since the beginning of the year, in line with the objective of a reduction of at least 200 million in 2011 .

The group still expects an increased demand for cement and provides a market growth between 2% and 5% in 2011 compared to 2010.

Pierre-Antoine Dusoulier, the head of Saxo Bank