The newest member of Danone, which will be sold in packs of three to 1.29 euros, also wants access to the same unit price Activia. It has been sold in Germany and Poland is one of the few brands of yogurt created by the group since Danacol (2004). Launched in 2007, Essensis (supposed to "nourish the skin from the inside") had ended two years later by a failure and was removed from shelves.

"Young adults are looking for fun and pleasure," said Olivier Delam, Marketing Director of Danone Dairy France."In this time of crisis, pleasure products have appeal to all audiences," he adds.

The fun would it have supplanted health in the speech of Danone, who has built his image in recent years about health through diet? "There has always been in the portfolio of brands Dannon pleasure. We've never done an exclusive health, "says Olivier Delam. "With Fantasia, we are more in family than in the Danette Danacol (which helps to fight against cholesterol, Ed)," he concedes.

Fantasia is not the first offensive "pleasure" of the year for Danone. In recent months, the group, already present in the water, baby food and clinical nutrition and dairy products has increased in the fruit.Earlier this year, he launched into compotes (Gervais, Taillefine) and managed to steal 20% behind market leader, Hero fast cash now. He then concluded in March in a partnership with fruit juice before you buy Chiquita Brands this summer smoothie maker Immédia.

The health benefits

Until then, the group had relied on its products to health benefits to snatch market share to its competitors. But the context has changed, the European regulation has hardened. The EFSA, which validates the health claims on packaging of its yogurts, gave its approval for Danacol, Petit Gervais, but the retoqué Immunofortis (expected to strengthen the immune system of babies). Last spring, before the decision of the EFSA on Activia and Actimel, Danone has ceased to communicate on the health benefits of its two best-sellers, who represent a quarter of its sales.In advertisements, references to taste and the family have replaced those on health. "The positioning of Danone has always been focused on health and pleasure. This is the way to express the performance marketing must adapt to this context, recently told the Figaro Franck Riboud.

This shift, which may explain Fantasia, tested for several months in the test market of Sens, was preferred for France Densia, also tested at the beginning of the year (Brive). This yogurt is supposed to help "keep strong bones" seniors, was successfully launched last year in Spain. No decision has been taken so far for the French market.

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Domenech could also blame a serious mistake to FFF

The nature of the dismissal is not known: misconduct or not. According to France Info, the first solution was chosen.Three facts are alleged to Raymond Domenech: not having shaken hands with the opposing coach, Carlos Alberto Pareira after the match against South Africa, having read the famous mutineers release of players and not telling Escalettes (former President of the FFF) qu'Anelka had told him in mid-time of a technical analysis of a certain depth. In the eyes of the FFF, all this would be a "serious mistake", leading to immediate dismissal and up to the door without compensation.

A decision that could challenge in conducting the case before the tribunal. And for two reasons: firstly, Raymond Domenech no longer occupies the position he held when the facts alleged against him, on the other hand, it can be argued that Laurent Blanc, the new coach of the Blues assumed his duties before July 31, or the formal end of his contract of coach of Team France.In other words, neither party would have an interest in this case to go to the tribunals of one hand not to tarnish further their respective images and the other not to turn this case series.

"We'll go faster"

Where an amicable agreement between the two parties would be found, the former coach of the Blues paid about 12,000 euros a month on fourteen dates as all employees of the FFF, could affect up to 340,000 euros, according to the Parisien. Le Journal du Dimanche progressed, the last weekend, the sum of 500,000 euros, and France Soir, "between 1.5 and 2 million euros," it is ten days.

If one believes the words of Acting President of the FFF, it would move more towards an amicable settlement. "We will go fast, Raymond Domenech wants too. There will probably be a negotiation.It is not a business like any other, but we, like others, a business, "he says.

The leader has said that the group strategy in emerging markets has paid off. Contrary to some distributors, the group has backed the development of its brands 'premium' in those countries where else put more emphasis on products at low costs. However, Pierre Pringuet, said that "the premium brands are spared the game" with growth twice as large.

But overall, the results published by the group are slightly below expectations. The French group announced a net profit of 951 million euros, up 1% for fiscal year 2009-2010 (ending June 30th). As for turnover, it was 7.1 billion euros, down 2% but the growth amounted to 2% payday loans.

Moreover, the average cost of debt was 4.3% throughout 2009/10, up from 4.8% recorded over the previous year. Based on current interest rates, the target for the year 2010/11 is to maintain the average cost of debt at a level below 5%, said the group, which has not communicated earnings prospects for its next fiscal year.

Objectives: Debt Reduction and Development

Management has stated that "his priorities are the development" of its flagship brands, as well as "pursuing a sustained level of marketing investment and debt relief group, in the words of Pierre Pringuet.The Chief Executive, has stressed this morning on BFM radio that the two group's goals for the year have been achieved: "We had two objectives: to reinvest in marketing, what has been done since the expenses marketing has grown twice as fast as revenues, and defease the group, pushing the ratio of debt to cash flow to 4.9.

Pierre Pringuet also puts forward "the return to normal policy of dividend distribution group." He promises that, once again, "one third of the dividend will be distributed" after the unit was exceptionally low last year "because of the financial situation". The dividend will reach EUR 1.34 per share, therefore, under 2009/10.

In early trade, as the market declined more since the action lost 1.2% against a decline of 0.6% for the CAC 40.

Avtovaz does not leave this market segment to competition from China or India. Granta is sold 220,000 rubles (5,600 euros). A price that is far below that of a Logan entry-level, hence the idea of the ultra-low-cost.

The rest is a matter of industrial process and sharing platform, the concept dear to car manufacturers and enabling them to lower their production costs.The Granta benefit from the platform of the Kalina, a model launched in 2004 which has not met with great commercial success. "Renault has helped teams Avtovaz to improve the quality of its models," said a spokesman for the French group. In addition, Avtovaz build its new city (of a size comparable to a Twingo) in its factory in Togliatti, 1,000 kilometers from Moscow, where labor costs remain low.

Tomorrow, the export?

For the Russian manufacturer, it is not missing the boat. This will be the first model launched by the "new" Avtovaz. However, the group really need to burnish his image and give it a quick facelift.

The Granta is primarily intended for the Russian market. But, like other Lada, it may be exported. "Renault will use this model was not defined e ', do you know in French. Everything is possible.Includes entry into the Western market for a new model even cheaper than Logan (7,600 euros in entry-level, excluding promotions).

Through Avtovaz, Renault approaching the threshold of new symbolic price of 5,000 euros which had underpinned the launch of the Logan, they are not reached by the group. For now, only few Chinese manufacturers and Avtovaz succeeded. In other words, there is no new car, responding to Western standards to 5.000 euros. The Granta could come fill this gap.

Other models of the group will soon be built at the factory in Togliatti. Beginning in 2012, adapted versions of Logan Lada station wagon and van will be manufactured, followed by Nissan, Renault and then two. A location of production that overcomes the prohibitive tariffs imposed by the Russian government.

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Automaker Renault leads the standings with 224.1 million euros invested in the rough period before Peugeot, whose communications budget reached 175.5 million euros. With Citroen (149.4 million euros) in fourth place, behind SFR (150.8 million), the automotive sector accounts for one quarter and investment in this top 100.

Of all the advertisers, the consumer sector, which forms the bulk of the advertising market with a 21% investment.The Unilever and Procter & Gamble are ranked at the sixth and eighth in the standings, with 145.2 million and 118.1 million euros invested since the beginning of the year.

Television is the medium of choice for these trucks communication, absorbing 43% of their advertising investment, before the press (19.2%), radio (15.4%) and Internet (12.5%).

The group attributes this success to "the effectiveness of its new distribution system [established on 1 April 2009, note], the strength of its brands and the relevance of its marketing investments."

The cognac and champagne up sharply

Remy Cointreau is pleased that the sales growth for all regions except Japan.

The group of wines and spirits enjoy the exhilaration of the cognac sector advancing by 37.7% organic. Remy Cointreau said the "very positive dynamic in China and in Travel Retail" adding that "the United States and Europe are also growing."

The champagne also rebounded 20.7% after problems at the end of last year. The group said that in Japan and Australia, growth is adversely affected by high inventories.

However, the sector Liquors and Spirits trouble restarting. He recorded a slight increase of 0.4% as reported and a decline of 3.4% excluding currency effects.

"Staying the course"

Remy Cointreau said that "in a still uncertain economic environment," he "stays the course with its strategy of long-term value," focusing on "development of its leading brands."

The group said it had "successfully issued a bond of 205 million euros in June last and benefit from the improved level of the dollar against the euro.

To support his theory, since Apple has put together a special page on its website in which we see in videos BlackBerry Bold 9700 HTC Droid Eris, the Samsung Omnia and iPhone 3G II lose reception bars when they are kept on hand. The external antenna on the iPhone 4, which is more easily disturbed by contact with skin, aggravate anything.But the methodology of these tests has not been disclosed.

These denials have triggered this weekend the wrath of Apple's competitors, even though no one has accused him of cheating. "RIM's attempt to lead in a crisis that Apple is responsible is unacceptable," responded vehemently CEOs of the Canadian group. The maker of BlackBerry explains willfully "avoided designs such as the one used by Apple for its iPhone 4 and [their] favor innovative designs that reduce the risk of dropped calls" in areas poorly covered.

The other reactions are in proportion. Bullied to a video of Apple, Samsung said that the antenna's Omnia II is located in the center of the device, which reduces the risk of disruption and allows him to deny any reception problems.HTC, meanwhile, opposes a series of numbers to assert that the complaints related to the reception quality is much lower than those recorded on the iPhone 4. Arranged by Apple, Nokia boasts of his expertise since "decades". "If there is conflict, we give priority to the performance of the antenna on the physical design," says the Finnish group.

Apple is visiting his secret chambers

This burst of feedback sounds like a revenge of historical manufacturers of mobile phones. Faced with a newcomer today although cumbersome, they underline the block and amateurish errors. According to Bloomberg, the head of antennas at Apple, Ruben Cabarello, had warned his superiors of the risks posed by the design of the iPhone 4 on the quality of reception. But Apple would have remained riveted on this design.Since the article has been publicly described as "shit box" by Steve Jobs, who had assured discovered until recently.

Engaged in a war of communications, Steve Jobs was still "deeply sorry" for its customers who encountered problems, but mainly wanted to give assurances of the seriousness of his team, explaining that the iPhone has had four "the most advanced antenna ever seen. Usually so secretive, the company partially opened to the press its laboratories. In all, the group claimed to have spent over 100 million dollars to develop its campus in California seventeen rooms experimental mobile reception, staffed by top scientists.

This controversy, which affects the image of the brand, does not yet spread on sales.Apple has been three million iPhone 4 in three weeks and financial analysts have revised downward their forecasts nor nor their notes on the action. While minimizing the problems, Apple has still decided to offer up to the end of September to all customers, protective shells, which suppress the plastic skin contact. This measure was estimated at fifty million dollars. "[Our] customers do not need to put their BlackBerry in a holster to maintain good connectivity," joked RIM.

On the foreign exchange market, the euro continues to rise on Tuesday. At 15.30, the euro gained 0.38% to 1.2592 dollar.

The session on Wall Street, will begin with the announcement of the PMI services.Apart from this indicator, no other major news is expected.

After the disappointment of Friday on the employment figures, investors should be particularly careful this week to weekly figures for unemployment benefits that are to be published Thursday.

The employment report in June showed Friday that the U.S. economy had reduced jobs for the first time since the beginning of the year. Even the decline in the unemployment rate to 9.5% was not enough to reassure investors, this situation reflects the despair of a portion of the workforce, which seeks more jobs.On Wall Street as on most other major world places, operators should play the card of caution this week before the opening of the interim results season.

On the face values

Within the Dow, the ball begins, as always, with results from Alcoa July 12 (next Monday).

Meanwhile, the discount retailer Family Dollar Stores (3% to 39.8 dollars) to publish its half-yearly results on Wednesday credit score. This will be the only company in the S & P 500 to publish its results this week.

The BP Plc, also listed on Wall Street leads the session with an increase of 4.9% to 30.8 million.After the group has denied being the search for new shareholders, Shokri Ghanem, Chairman of National Oil Co, a Libyan oil, said that Libya should return to the capital of the British oil company.

The share of investment bank Goldman Sachs benefits of raising recommendation JPMorgan, which rose to overweight on the title: +1.7% to 133.3 million.

Ford Motors has seen its price target return of 16-14 dollars by Goldman Sachs, the bank has lowered its estimate of overall vehicle sales in 2010. However, retain a recommendation "attractive" on the automotive sector. Finally, shares rise 1.5% to 10.43 dollars.

News Corp., the media group founded by Rupert Murdoch, The Wall Street Journal, in discussion with Google, Microsoft and Yahoo! for the sale of advertising space on MySpace, so that the current contract with Google ends.The securities earn 1% to 11.9 million.

The group of agrochemicals and seeds Monsanto (0.3% to 46.7 U.S. dollars) Monday withdrew its complaint against European importers of industrial soybean meal from Argentina. Monsanto previously estimated that they infringed its European patent on its Roundup Ready soybeans. But the group has settled its dispute with the Dutch importer and dealer Cefetra raw Alfred C. Toepfer International just before decide the European Court of Justice on the case Tuesday.

Thursday already, Wall Street has ended in the green of accuracy at the very end of the day for the seventh straight session. This Friday, the meeting was a meeting of "four witches, one return is the quarterly expiration of four futures contracts: stock options, index options, futures and equity contracts index futures. The day has been less volatile than expected.

For the week, the Dow Jones gained 2.33%, the Nasdaq is 3.56% while the S & P wins 2.37%.

DSK reassuring spain

Today, no major macroeconomic appointment was expected.Investors have kept a close eye on the outcome of discussions between the IMF Managing Director Dominique Strauss-Kahn, and Spanish Prime Minister Jose Luis Rodriguez Zapatero. The IMF was very reassuring to turn on the country's ability to emerge from its difficulties financières.La day, following the Summit of Heads of State in Brussels, President Nicolas Sarkozy, also ensured that there was "no concern" about the financial health of Spain and no rescue plan was the agenda.

The markets have greeted the news without euphoria.The tension seems to be but fell from a cran.Sur the foreign exchange market, the euro lost some ground late in the day after playing just above the threshold of $ 1.24 in the morning.

Wells Fargo and Freddie Mac under pressure

On the side of values, Wells Fargo (0.29% to 28.01 dollars) and Freddie Mac (who signs a beautiful cascade of -15.90% to 0.43 U.S. dollars) has announced that it indirectly affected by the spill. The default rate of loans in the affected area is progressing, particularly in the case of enterprises in the tourism sector.Wells Fargo offers 90 days additional time for payment to households and suspend foreclosures in this area.

Always on the side of values, action BP (+0.16% to 31.76 U.S. dollars) which has soared from 8% the day following the company's decision to reduce investments and increase asset sale non-strategic to 10 billion dollars, should remain in the spotlight much longer. The 20 billion of deposits to compensate victims of oil pollution in the Gulf of Mexico also had a positive effect on the group's image.

Motorola (0.97% to 7.26 dollars) will buy most of its debt and inject liquidity into the mobile handset subsidiary that intends to create by means of a split, it was learned sources familiar with the matter.

LE FIGARO – With a CEO who has just moved to Hong Kong and a proposed listing in Shanghai, is this the year of homecoming for HSBC?

Stephen Green – It has been four years since we started this movement to Asia, but it is true that the transfer of Michael Geoghegan office in Hong Kong earlier this year, marks a significant milestone.

When do you hope to enter the Shanghai Stock Exchange?

We expect the Shanghai Stock Exchange opens to foreigners. This process takes time. Let the Chinese authorities to develop policies and adapt the rules.It is unlikely that we can go public before the end of the year.

HSBC would be the first foreigner to be quoting in Shanghai?

We'd love to, but we're not the only candidates. There is also the ranks of major manufacturers with significant operations in China.

Why this rating?

This shows our long term commitment to China. The capital raised also fund our development in the country. This occurs on one side through our partnership with Bank of Communications, China's fifth largest bank, which we own 19%. We have a very important joint venture in the field of credit cards. Our development is also through our own network we want to expand. We have recently opened our hundredth agency and we would like to be present in all Chinese provinces.We need capital to finance not only our physical development but also to lend to small businesses in China.

The Chinese regulator urges domestic banks to better manage their risks. Is this a danger?

The overall outlook of the Chinese economy are excellent. The growth promises to remain strong for many years, with the aim to extend development to the west. In this context, banks have an important role in financing. As everywhere, there will be bubbles. But for ten years, banks have greatly strengthened, both in equity but also in ability to control risks. I am not worried about how the Chinese banking system operates.

What is the step after?

The main challenge for China is in the creation of a large debt market.For now, Chinese companies are financed through banks or equity markets. They will need an efficient debt market.

Do you fear the new prudential standards Basel 3?

The G20 meeting in Toronto next week, will be important. I observe a growing awareness on the part of governments that reform can not be applied in the calendar originally proposed. It takes time. It is essential that regulators calibrate the measures taking into account their impact on the real economy. If the device was applied as such, the banking system should recapitalize by much too important.

The tax on banks you worried she also?

This topic is joined in the previous because they threaten the profitability of banks. Some have generated returns of nearly 30% that were not sustainable.But, conversely, governments and regulators should realize that if banks are no longer sufficiently profitable, it attracts more private capital. And therefore, they can no longer finance the economy.

What is the minimum rate of return?

It is estimated that the cost of capital for a bank is around 10 to 11%. Therefore a return above this level.

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