The surprises have always been the marketing muscle of Apple. But the presentation of the iPhone could turn to four non-event. This Monday, June 7, at the Worldwide Developers Conference in San Francisco, Steve Jobs is expected to formally present the new version of its iPhone. A difficult task since the surprise had been nipped in the bud by Gizmodo, a blog specializing in the area. The latter was obtained for a fee, a version of the last device that was lost in a bar, then had completely husked, literally as figuratively. Result: Apple expected to miss elements of surprise in his presentation.
At this conference, Steve Jobs should focus on news and updates available for this new iPhone.But then again, few surprises in the program: the company had already submitted the software that will be applied to the iPhone 4 as she presented the platform iad, allowing Apple to develop the market for advertising applications.
According to analysts, a real surprise could come from the announcement of an extension of the exclusive sales of the iPhone to Verizon. So far, only AT & T can sell the unit on the U.S. market. But again, the mere announcement of talks with Verizon would not be a revelation: more rumors, sometimes belied by the operator to move the subject on the canvas for several weeks.
The product's most profitable brand
Although there is hardly any surprise about the iPhone 4, Apple knows that this presentation could take effect with the customer.The iPhone remains an undeniable success for the brand and the popularity continues unabated since its launch in 2007. In the first quarter, Apple said it had passed 8.7 million iPhones, representing a sales growth of 131% over a year.
The turnover of the phone is 5.4 billion dollars against 3.76 billion to $ 1.3 billion for Mac and iPod. The widening gap so quickly that observers now expects a gross margin of between 50% and 60% for iPhone cons 20-30% for Mac. In other words, the iPhone product line will be more profitable for Apple.
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